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Identities
An essential resource tracking directions in diversity, inclusion, women futures, evolving masculinity, spirituality, neuro-diversity, ability and disability.
Macro Trends
Gen Z: Global Youth Atlas
In this exclusive report, The Future Laboratory travels from Brazil to South Korea, and Kenya to India, to analyse what local Gen Z think, need and dream of
Micro Trends
Folk Redux
From conker clubs to progressive Morris troupes, Britain’s local lores are being revisited and remixed by grassroots community rituals who are reshaping modern British identity.
Big Ideas
Teen Girl Movement
Teenage girls are disengaging from sport, because of discomfort, confidence gaps and structural inequalities.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Micro Trends
Decoding Masculinity
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.
Macro Trends
Gen Z: Global Youth Atlas
In this exclusive report, The Future Laboratory travels from Brazil to South Korea, and Kenya to India, to analyse what local Gen Z think, need and...
Gen Z
:
Generations
:
Youth
Micro Trends
Folk Redux
From conker clubs to progressive Morris troupes, Britain’s local lores are being revisited and remixed by grassroots community rituals who are resh...
Culture & Media
:
Entertainment
:
Society
Micro Trends
The Rise of The Intellectuals
Critical thinking is cool again. In a rebellion against AI slop and algorithmic dependency, a new wave of consumers are reclaiming curation, intell...
Pop Culture & Media
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Retail
:
Travel & Hospitality
Big Ideas
Teen Girl Movement
Teenage girls are disengaging from sport, because of discomfort, confidence gaps and structural inequalities. Brands are responding by redesigning ...
Sports & Leisure
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Youth
:
Health & Wellness
Viewpoints
Trad Love
People are more interested in period romances than modern love – so what does this mean for dating apps and relationships, asks senior foresight an...
Youth
:
Pop Culture & Media
:
Society
Viewpoints
Redefining Mid-life
Journalist, author and founder of Noon, Eleanor Mills, sits down with LS:N Global to discuss what brands get wrong about midlife and why Gen X wome...
Women's Health
:
Empowerment
:
Menopause
Design Directions
Grassroots Game Days
As women’s football (soccer) is flooded with media attention and greater funding, players and designers are driving a new visual language paying ho...
Sports & Leisure
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Fashion
:
Advertising & Branding
Big Ideas
New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity
For the cross-pollination of ideas and alternative viewpoints, look no further than New Ways of Seeing 2025, a festival of creative thinking spanni...
Design
:
Culture & Media
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Technology
Macro Trends
The Great Beauty Blur
Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...
Beauty
:
Health & Wellness
:
Technology
Micro Trends
Belonging Bars
Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long excluded from sports culture, creating inclu...
Women's Sports
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Inclusivity
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Fan Culture
Markets
Communal Living Market
Once a fringe experiment, communal living is entering the mainstream. From multigenerational households to co-buying with friends, people are redef...
Future Spaces
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Society
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Health & Wellness
Micro Trends
Future Five 2026: Identities
It’s a turbulent time for identity around the world. While expressions of spirituality and sexual desire are becoming normalised elements of modern...
Youth
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Identities
:
Society
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Related to Identities
Daily Signals
Stat: How cultural relevance is shaping Africa’s gaming market
Gaming
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Technology
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Statistic
Daily Signals
Hyrular launches surreal beauty that breaks the mould
Beauty
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Wellness
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Cosmetics
Daily Signals
Stat: Size inclusivity stalls on spring/summer 2026 catwalks
Fashion
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Identity
:
Stat
Big Ideas
The Download: Fashion Month Spring/Summer 2026
Fashion
:
Technology
:
Design
Webinars
The Great Beauty Blur On-demand Webinar
Beauty
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Health
:
Wellness
Daily Signals
Sephora and Lady Gaga reframe beauty through belonging
Sephora
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Beauty
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Inclusivity
VIEW MORE
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