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Signals & Stats
Daily Signals
Sprite refreshes brand identity through sound
Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink
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Branding
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Sound
Daily Signals
How Freaks of Nature is turning electrolytes into ingestible skincare
Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness
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Skincare
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Beauty
Daily Signals
Stat: APAC wage growth outpaces that in Europe
Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC
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Economy
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Statistic
Daily Signals
British Airways turns safety briefing into cultural escape
British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality
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Marketing
:
Souljourns
Daily Signals
Polymarket’s Situation Room brings fintech into the social sphere
Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket
:
Prediction Market
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Cultural Capital
Daily Signals
Stat: Retailers rethink loyalty as consumers shop smarter
Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail
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Loyalty
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Statistic
Daily Signals
Channel 4 captures the raw energy of women’s football in new campaign
Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing
:
Channel 4
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Womens Sport
Daily Signals
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments
Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness
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Longevity
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Health
Daily Signals
Stat: How happiness is reshaping policymaking priorities
The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media
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Gen Z
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Statistic
Daily Signals
Huggies puts its product claims to the ultimate stress test
Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising
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Humour
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Parenting
Daily Signals
What Zara’s archival strategy signals for the future of high street retail
Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail
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Fashion
:
Design
Daily Signals
Stat: Parents sound alarm as children’s digital identities form too early
A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety
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Parenting
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Statistic
Daily Signals
How WMH&I is uniting land and people through design
Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability
:
Design
:
Branding
Daily Signals
Foresight Friday: Savannah Scott, creative director
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday
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SXSW
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Creativity
Daily Signals
Stat: Gen Z turns to social for food inspiration as video dominates media habits
Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks
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Social Media
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Inspiration
Daily Signals
SXSW 2026: How can brands move on the pulse of culture?
On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events
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SXSW
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Marketing
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