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Statistics
Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.
News
Stat: The influencer industry could double in value by 2027
According to Forbes’s most recent research on the top creators in 2024, the influencer industry is booming.
Society
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Workplace
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Finance
News
Gen Z’s job security anxiety highlights economic pressures on young workers
Generation Z is emerging as the demographic most anxious about job stability in today’s unpredictable labour market.
Youth
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Workplace
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Society
News
Stat: US Gen Z spending shows resilience despite economic concerns
Piper Sandler’s 2024 Taking Stock with Teens survey has revealed that, despite 67% of US teens believing the economy is worsening, their spending i...
Society
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Youth
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Finance
News
Stat: Gender bias persists on investment platforms
A recent study published on the Social Science Research Network (SSRN) reveals a persistent gender bias on financial platforms, showing that users ...
Finance
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Women Futures
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Society
News
Stat: UK Gen Z look to gyms rather than pubs for socialising
A shift in social habits is emerging among Gen Z, who increasingly choose gyms over pubs for socialising.
Youth
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Health & Wellness
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Society
News
Stat: Young British women face greater financial challenges than their male peers
Research indicates that young British women aged 18–30 are significantly hindered in their careers compared to their male counterparts and are faci...
Women
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Finance
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Society
News
Stat: Fashion’s inclusivity crisis as thinness returns to the runway
The spring/summer 2025 fashion season saw minimal progress in size inclusivity, according to research by Vogue Business.
Fashion
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Luxury
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Society
News
Stat: Resale platforms see surge in spending among older shoppers
Spending among UK shoppers aged 55 or older on resale platforms such as Depop, Vinted and eBay has surged by 12% in the last year, according to rec...
Fashion
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Sustainability
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Society
News
Stat: Future EV buyers are older and more cost-conscious
As environmental concerns and fuel costs push more consumers toward electric vehicles (EVs), the current EV market remains relatively small, making...
Society
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Sustainability
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Mobility
News
Stat: American Gen Z have mixed feelings about social media
A survey by The Harris Poll of 1,000 Gen Z adults (aged 18–27) found their perspectives regarding social media and smartphone usage are more pessim...
Youth
:
Pop-culture & Media
:
Society
News
Stat: Workplaces fail to support women’s health
New research from the nutrition app Lifesum reveals that more than half of women would leave their current job for one offering better menstrual he...
Society
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Workplace
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Finance
News
Stat: China challenges US as top global travel market
In 2023, China’s travel and tourism sector contributed £972bn ($1.3 trillion, €1.2 trillion) to its GDP, securing its position as the world’s secon...
Finance
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Travel & Hospitality
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China
News
Stat: Feeld report reveals Gen Z embrace kink and monogamy
A new report by Dr Justin Lehmiller of The Kinsey Institute and Feeld explores shifting trends in dating and relationships across generations.
Dating
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Youth Hostel
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Society
News
Stat: TikTok is increasingly shaping Gen Z’s political views
US research shows that nearly half (48%) of TikTok users aged 18–29 use the platform to keep informed about politics, while 52% use it to keep up w...
Youth
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Pop-culture & Media
:
Society
News
Stat: Demand for blue-collar roles surges in US amid layoffs in white-collar sector
Economic and technological changes are driving a resurgence in demand for blue-collar jobs, according to research in the US.
Youth
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Workplace
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Society
News
Stat: American Gen Z feel unprepared for the adult world
The Walton Family Foundation and Gallup have released the 2024 Voices of Gen Z Study, providing a comprehensive look at the sentiments of one of th...
Youth
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Health & Wellness
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Society
News
Stat: Wealthier nations less alarmed by climate change despite higher awareness
A recent global survey highlights a striking disparity in climate change attitudes between people in high-income, high-emission countries and those...
Society
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Sustainability
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Finance
News
Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics
Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...
Sports & Leisure
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Nike
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Olympics
News
Stat: Britain’s beauty market is set to surpass that of France by the end of 2025
The UK beauty market is on track to overtake that in France, with sales of skincare and perfume soaring by nearly 11% in the year to June 2024, alm...
Beauty
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Finance
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Retail
News
Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list
YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...
Gen Alpha
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Beano Brain
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YouTube
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