Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

News

Stat: Millennials to overtake Gen X in beauty spending by 2034

Gen X is currently the dominant force in global beauty spending, with the generation set to contribute an additional $150bn (£119bn, €141bn) to the...

Beauty : Society : Retail

News

Stat: TV overtakes mobile as primary device for YouTube viewing

YouTube’s dominance in streaming is shifting screens. According to CEO Neal Mohan’s annual letter, TV has now overtaken the mobile as the primary d...

Technology : Pop-culture & Media : Society

News

Stat: Younger travellers set sail as the cruise industry gains momentum

The cruise industry is riding a wave of renewed popularity, driven by a younger, more engaged demographic.

Travel & Hospitality : Society : Health & Wellness

News

Stat: Europeans prioritise wellness over sustainability in food choices

A new survey from the EIT Food Consumer Observatory reveals a declining focus on sustainability in European diets, with only 9% of respondents prio...

Sustainability : Food & Drink : Society

News

Stat: Fragrance becomes the second-largest luxury beauty category in 2024

Fragrance took centre stage in beauty retail in 2024, emerging as the second-largest category in prestige beauty behind make-up, according to year-...

Beauty : Luxury : Retail

News

Stat: Consumers admit to choosing inaction on climate change due to eco-guilt

More than a quarter of people (28%) in 31 countries fall into the category of ‘anxious inactives’, according to the latest GlobeScan Healthy & ...

Society : Sustainability : Retail

News

Stat: Super Bowl smashes viewership records

Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...

Sports & Leisure : Advertising & Branding : Pop-culture & Media

News

Stat: US wellness economy surpasses £1.6 trillion milestone

The US wellness economy has officially surpassed £1.6 trillion ($2 trillion, €1.9 trillion) for the first time, according to a new report from the ...

Finance : Health & Wellness : Society

News

Stat: Increasing amount of microplastics in placentas linked to premature births

New research presented at the Society for Maternal-Fetal Medicine has found that microplastic contamination in placentas is more than 50% higher in...

Health : Sustainability : Stat

News

Stat: Americans want plant-based meat to be cheaper not taste better

Lowering prices, rather than improving taste, could drive wider adoption of plant-based meat alternatives, according to a study published in Procee...

Finance : Food & Drink : Society

News

Stat: Chinese consumers are prioritising spending on health and travel

Despite China’s economic slowdown, spending in key sectors is poised to grow, according to AlixPartners’ survey of 3,000 Chinese consumers. &n...

Health & Wellness : Luxury : Travel & Hospitality

$Stat: Ideological fractures and mistrust in democracy plague Gen Z$

News

Stat: Ideological fractures and mistrust in democracy plague Gen Z

New research for Channel 4 exposes deepening gender divides among Gen Z in the UK.

Society : Youth : Gen Z

News

Stat: Nearly half of Britons aged 25–34 are open to owning a robot pet

More than a quarter of Britons (26%) would consider adding a robot pet to their home, according to a new RSPCA poll, with Britons aged 25–34 the mo...

Pets : Technology : Society

News

Stat: Social media and gaming revealed as top Gen Z career goals

Research commissioned by Southeastern Rail reveals that Gen Z is turning away from traditional office roles in favour of social media and gaming ca...

Youth : Workplace : Gaming

News

Stat: Gen Z value ethics over pay when job hunting

Nearly half of Gen Z workers in the UK are rejecting job offers due to perceived ethical shortcomings, according to a survey by Co-operatives UK.

Youth : Workplace : Society

News

Stat: Wealthy consumers most likely to purchase dupe beauty products

According to Morning Consult’s The State of Beauty and Personal Care report, beauty and personal care consumers in the US are pulling back on volum...

Luxury : Retail : Finance

News

Stat: Consumers turn to boomerang behaviour on streaming services

The future of the media industry lies in balancing technological advances with human creativity and expertise.

Finance : Pop-culture & Media : Society

News

Stat: Norway set to become world’s first all-electric car market

Norway is leading the global electric vehicle (EV) revolution, with 88.9% of new cars sold in 2024 being electric, according to the Norwegian Road ...

Mobility : Sustainability : Society

News

Stat: Demographic shifts to transform global workforce by 2030

The global workforce is on the brink of transformation, driven by two significant demographic shifts identified in a new World Economic Forum (WEF)...

Society : Workplace : Demographics

News

Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024

The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Gro...

Sports & Leisure : Society : Advertising & Branding

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