Travel & Hospitality

Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers.

Dark Tourism Market

Markets

Dark Tourism Market

Dark tourism is on the rise as more travellers seek out sites of historical tragedy, offering solemn opportunities for reflection, education and re...
Travel & Hospitality : Dark Tourism : Historical Events
Optimised Odysseys

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...
Travel & Hospitality : Technology : Sports & Leisure
Luxe Comfort Foods

Markets

Luxe Comfort Foods

Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined with gourmet flair into playful, premium ...
Luxury : Food : Hospitality
Gen Alpha’s Travel Pester Power

Markets

Gen Alpha’s Travel Pester Power

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the y...
Youth : Travel & Hospitality : Luxury
Scenario-based Airport Beauty

Micro Trends

Scenario-based Airport Beauty

Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual...
Retail : Beauty : Health & Wellness
Digital Clout Dining

Markets

Digital Clout Dining

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...
Food & Drink : India : Travel & Hospitality
Luxury Train Travel

Markets

Luxury Train Travel

Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences...
Luxury : Travel & Hospitality : Design
Nigeria’s Rave Revolution

Big Ideas

Nigeria’s Rave Revolution

Popularised by a surge in electronic music streaming, Nigeria’s rave scene is emerging as a vibrant space for hospitality, culture and community.
Youth : Pop-culture & Media : Gen Z
Innovation Debrief 2025: Sober Socials

Micro Trends

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society : Sports & Leisure : Youth
Masculinity Reset Retreats

Micro Trends

Masculinity Reset Retreats

The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe masculinity around mindfulness, movement and...
Health & Wellness : Society : Travel & Hospitality
Tattoo Tourism Market

Markets

Tattoo Tourism Market

With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions. 
Tattoos : Travel & Hospitality : Body Art
Social Wellness Market

Markets

Social Wellness Market

Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...
Health & Wellness : Society : Sports & Leisure
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