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Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
The Sexuwellness Women’s Market
The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics.
Micro Trends
Decoding Masculinity
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Big Ideas
Future Days 2025: Designing Inclusive Futures
From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical responses to an increasingly unpredictable w...
Design
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Future Spaces
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Branding in the Age of Elasticity
As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.
Branding
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Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Youth
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Viewpoints
Detty December’s Cultural Capital
Beyond music and parties, end-of-year festivities in Nigeria and Ghana represent a new model for cultural tourism that strengthens diasporic bonds ...
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Detty December
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
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Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...
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Generation Z
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Indonesia
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Health & Wellness
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Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...
Youth
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Gen Z
Micro Trends
Sober Social Fix
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...
US
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Sober Nightlife
Markets
The Sexuwellness Women’s Market
The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
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Digital Intimacy
Micro Trends
Resilience Branding
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...
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Decoding Masculinity
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...
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