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Identities
An essential resource tracking directions in diversity, inclusion, women futures, evolving masculinity, spirituality, neuro-diversity, ability and disability.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a strong sense of national pride.
Micro Trends
Decoding Masculinity
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Viewpoints
The Future of Femtech
Marina Gerner, author of The Vagina Business, discusses the innovators addressing centuries of neglect in women’s health and the challenges faced by brands striving to close the gender health gap.
Micro Trends
Innovation Debrief 2025: Sober Socials
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society
:
Sports & Leisure
:
Youth
Micro Trends
Innovation Debrief 2025: Automated Accessibility
Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...
Beauty
:
Technology
:
Wearables
Big Ideas
Future Days 2025: Designing Inclusive Futures
From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical responses to an increasingly unpredictable w...
Design
:
Sustainability
:
Future Spaces
Big Ideas
Branding in the Age of Elasticity
As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.
Branding
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Advertising
:
Design
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Youth
:
Technology
:
Gen Z
Viewpoints
Detty December’s Cultural Capital
Beyond music and parties, end-of-year festivities in Nigeria and Ghana represent a new model for cultural tourism that strengthens diasporic bonds ...
Travel & Hospitality
:
Youth
:
Detty December
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness
:
Identities
:
Sports & Leisure
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...
Youth
:
Generation Z
:
Indonesia
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Health & Wellness
:
Men's Sexual Wellness
:
AI
Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...
Youth
:
Gen Z Canada
:
Gen Z
Micro Trends
Sober Social Fix
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...
US
:
Gen Z
:
Sober Nightlife
Markets
The Sexuwellness Women’s Market
The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health
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Sexual Education
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Digital Intimacy
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Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship
Fashion
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Big Ideas
Arabian Travel Market 2025: Five Trends to Watch
Tourism
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Travel & Hospitality
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Entertainment
News
Stat: Financial mansplaining endures for a majority of British women
Finance
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Diversity
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ITV launches deaf-led drama with BSL and silent ad break
Media
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Dutch Pavilion re-imagines the sports bar at Venice Architecture Biennale
The Netherlands
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Design
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