LSN : Daily Signals : 14 : 07 : 26

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Look Up with Fujifilm, Fujifilm, UK

UK – Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.

Research conducted for the brand found that 32% of people in the UK know they should disconnect more from their devices but rarely do. Meanwhile, 44% say that distractions have caused them to miss a meaningful moment in the last three months – time with family is the most common casualty, cited by 42% of respondents.

The campaign frames Fujifilm’s cameras as creative catalysts and positions non-digital photography as a counterweight to passive content consumption at a moment when screen fatigue is tipping point. This aligns with The Tech-Resisters – a growing cohort identified in our recent communities report who are seeking more time away from screens and turning to analogue technologies to get there.

Strategic opportunity

Map where your product sits in your consumer’s daily routine. If it competes for screen time, how could it be repositioned as the thing that earns them time away from it?

How Paragon Studio is transforming the in-flight travel experience

UK – Paragon Studio has launched Altitude, an in flight wellness concept combining guided resistance band exercises and mindfulness routines designed for use in aircraft cabins.

As wellness expectations extend across more aspects of daily life, the initiative targets an area that has seen little innovation despite the physical effects of long-haul travel. Developed and tested in a controlled aircraft setting, the programme is designed to help travellers maintain physical balance during flights.

The concept is now being offered to commercial airlines and private aviation partners, signalling a new opportunity for travel brands to differentiate the passenger experience through wellness-led services. A lightweight, easily packable set of resistance bands is available for purchase from the company.

Read our Five Airlines Uplifting In-flight Wellness report to explore how brands are bringing wellness to 40,000 feet.

Photo by Ben Klewais via Unsplash

Strategic opportunity

Develop lightweight, travel-ready versions of products to meet the growing demand for flexibility and movement on the go and help people maintain healthy routines in transit

Stat: Rising memory costs reshape China’s smartphone market

Nothing Phone 2a, UK

China – Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because rising memory-chip costs are restricting phone companies’ ability to offer discounts.

Sales declined during the festival, which ran from 26 May–21 June 2026, with every major Chinese smartphone brand except Huawei recording double-digit falls, according to Counterpoint Research.

The slowdown reflects how the rapid expansion of global AI infrastructure is increasing demand for – and prices of – memory components, pushing up handset production costs. Brands have responded by raising the price of some devices and offering fewer discounts.

As forecast in our New Codes of Value macrotrend report, consumers are looking to obtain value by implementing savvy shopping habits. China’s 618 slowdown suggests that people are increasingly prepared to delay tech upgrades rather than pay a premium for incremental innovation.

Strategic opportunity

Pair incremental product improvements with trade-in schemes, buy-back guarantees and loyalty incentives that help consumers recover value from previous purchases and make upgrading feel financially worthwhile