LSN : Daily Signals : Stat: How cultural relevance is shaping Africa’s gaming market

The Luminaire turns curated luxury travel into a giftable object

Global – Luxury travel company The Luminaire has launched a new range of Experience Cards priced at up to £10,000 ($13,480, €11,530), offering a curated alternative to traditional travel vouchers.

Rather than offering flexible credit, each Experience Card unlocks a fully designed itinerary shaped around cultural and intellectual immersion. Current options include private watchmaking ateliers in Switzerland for £9,900 ($13,345, €11,415) and wine-focused trips in France, with Bordeaux priced at £9,100 ($12,265, €10,490) and Champagne at £9,180 ($12,375, €10,585). Other experiences centre on art restoration, archaeology and heritage craft, with travellers later working with The Luminaire’s team to personalise the journey.

In our latest travel and hospitality macrotrend report, Optimised Odysseys, we identified a shift in post-luxury travel away from material excess towards experiences designed to deliver emotional and intellectual resonance. By turning curated journeys into a giftable object, The Luminaire’s new Experience Cards tap into this demand, appealing to high-net-worth consumers who increasingly prioritise experiences and personal legacy over physical goods.

Bahrain Surf Park, Bahrain

Strategic opportunity

Consider how your brand can turn knowledge, culture, curation or human connection into tangible, giftable experiences, unlocking new revenue streams while positioning your business as a tastemaker and cultural authority

Stat: How cultural relevance is shaping Africa’s gaming market

Photography by Alena Darmel, Belarus

Africa – More than half of African gamers say cultural relevance plays an important role in the games they choose, with a similar proportion wanting to see more Black characters and African settings represented on screen, according to GeoPoll’s Gaming in Africa 2025 Report.

Conducted across key African markets including Nigeria, Kenya and South Africa, the study highlights how authenticity is becoming a deciding factor for players, signalling to developers the growing importance of culturally relevant content in driving engagement and loyalty.

These expectations are emerging alongside a mobile-first gaming landscape. Smartphones remain the dominant platform across the region, with 91% of respondents identifying them as their primary device and three-quarters reporting more than an hour of daily play. Their accessibility and lower cost compared with consoles or PCs means that mobile gaming reaches a wide audience, amplifying demand for culturally relevant characters and settings.

For more on how players are increasingly demanding characters and environments that reflect real-world diversity and identity, read our Authentic Avatars report.

Strategic opportunity

Developers can use the tension between escapism and realism by designing characters and storylines that feel culturally grounded yet imaginative, meeting players’ desire for both relatable identities and immersive, entertaining worlds