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Communities
Profiling values-driven consumer groups and uncovering influential subsets of consumer behaviour.
Communities
Women Who Play
As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.
Future Of Gaming
:
Avatar Customisation
:
Women Empowerment
Communities
Neo-collectivists
As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.
Community
:
Neo-collectivism
:
Network
Communities
Regenizens
Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative an...
Sustainabillity
:
Beauty
:
Society
Communities
Deprogrammers
Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate, teach and liber...
Youth.
:
Youth
:
Media
Communities
Diet Hackers
Consumers entering a post-functional relationship with food and drink are seeking to build resilience and find balance.
Communities
:
Food And Drink
Communities
Beauty Cultists
A new generation of hyper-loyal beauty consumers are building localised communities around their favourite brands.
Beauty
:
Communities
:
Consumers
Communities
Digital Architects
A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.
Retail
:
Communities
Communities
Kindred Diners
This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...
Food
:
Drink
:
Social
Communities
Untethered Luxurians
Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...
Luxury
:
Travel
:
Hospitality
Communities
The Conscious Decelerators
This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...
Health
:
Wellness
:
Conscious Deceleration
Communities
The Uncoupled
Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.
Tribe
:
Travel
:
Leisure
Communities
Subconscious Shoppers
Three technology-driven US consumers invite us into their homes to explain how their relationship with AI-driven devices is evolving.
Retail
:
Voice-assistant
:
Subconscious Shoppers
Communities
The Upstreamists
Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food as nourishment.
Food And Drink
:
Health
:
Food And Drink Futures
Communities
Low-impact Eaters
Members of this community are changing their eating habits owing to increasing anxiety about the state of the environment.
Food
:
Drinks
:
Culture
Communities
Young Vietnamese Luxurians
Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...
Luxury
:
Vietnam
:
Vietnamese Luxurians
Communities
Mexican Luxurians
From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...
Mexican Luxurians
:
Mexico
:
Luxury
Communities
Beauty Backlashers
This community is actively rejecting the prevailing narratives in the beauty industry and searching for brands, products and processes that enable ...
Beauty
:
Community
:
Identity
Communities
Skinthusiasts
Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with scientific knowledge and know how to use ...
Beauty
:
Wellness
:
Culture
Communities
Life-long Learners
This community of high-net-worth high achievers are more interested in spending their money on self-enriching experiences than on gratuitous displa...
Life-long Learners
:
Luxury
:
Experience Economy
Communities
Anti-luxurians
Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians
:
Fashion
:
Anti-authenticity
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