LSN : Markets

Markets

Luxe Comfort Foods

Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined with gourmet flair into playful, premium ...

Luxury : Food : Hospitality

Markets

Gen Z in South Korea

Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine hits through K-pop, K-beauty and K-idul...

Beauty : Pop Culture & Media : Gen Z

Markets

Third Culture Cuisines

Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and cultural pride, fuelled by third-culture coo...

Food & Drink : Society : Pop-culture & Media

Markets

Gen Alpha’s Travel Pester Power

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the y...

Youth : Travel & Hospitality : Luxury

Markets

Gen Z in Brazil

Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar for inclusive fashion, global fandom an...

Youth : Pop-culture & Media : Gen Z

Markets

Digital Clout Dining

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...

Food & Drink : India : Travel & Hospitality

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...

Youth : Pop-culture & Media : Society

Markets

Luxury Train Travel

Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences...

Luxury : Travel & Hospitality : Design

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...

Retail : Pop-culture & Media : Society

Markets

Grab-and-Go Cuisine

Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed for time-poor consumers.

Food & Drink : Society : Health & Wellness

Markets

Gen Z Wellness Rebellion

Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness manda...

Food & Drink : Youth : Travel & Hospitality

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...

Fashion : Sports & Leisure : Beauty

Markets

Chronodiets

In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and supplements with our biological clocks.

Health & Wellness : Food : Drink

Markets

Bougie Basics

Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...

Beauty : Luxury : Design

Markets

Next-gen Spirits Market

While established markets face headwinds, growth opportunities in the global spirits sector are emerging through the booming no-alcohol movement, I...

Food & Drink : Alcohol : Spirits

Markets

Tattoo Tourism Market

With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.

Tattoos : Travel & Hospitality : Body Art

Markets

Social Wellness Market

Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...

Health & Wellness : Society : Sports & Leisure

Markets

Halal Food Futures

A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...

Food & Drink : Retail : Travel & Hospitality

Markets

Public Transport Futures

A new era of public transport is taking shape. From AI-powered networks to free travel trials and zero-emission fleets, the future of mobility is s...

Transport : Public Transport : Travel

Markets

Urban Transport Futures

Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers seamless, efficient and AI-optimised t...

Mobility : Transport : Urban Spaces

Markets

An in-depth analysis of a particular consumer market, with actionable insights