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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Anti-tourism Market
Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head-to-head with overtourism and protect their citie...
Travel & Hospitality
:
Society
:
Pop-culture & Media
Markets
Designing Nightlife
Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design
:
Health & Wellness
:
Technology
Markets
Grief Rebranded
How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society
:
Death
:
Technology
Markets
Third Space Retail
Brands are reshaping retail storefronts into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail
:
Third Spaces
:
Community
Markets
SkipFit: The Health Revolution
New research suggests that rope jumping can benefit brains and bones, adding science to the social media movement reframing skipping for Gen Z and ...
Sport
:
Health
:
Wellness
Markets
Teen Menstrual Health
The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional vie...
Health
:
Wellness
:
Youth
Markets
State of Luxury: Australia
Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.
Australia
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Sustainability
:
Premiumisation
Markets
Post-hype Sneaker Market
The future of the sneaker market is evolving beyond hype as brands tackle innovation, sustainability and shifting consumer demands to stay competit...
Fashion
:
Fandom
:
Sneakers
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront.
Travel
:
Hospitality
:
Accessibility
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting S...
Singapore
:
Luxury
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APAC Luxury Markets
Markets
Psychedelic Innovations
From new mental health treatments to thriving wellness tourism and functional foods, innovations in psychedelics are taking entire industries on a ...
Mental Health
:
Wellness
:
Psychedelic
Markets
Wellbeing Wear
Fashion has evolved beyond style and function to become a vital tool for boosting mental and physical wellbeing, providing both psychological comfo...
Fashion
:
Health
:
Design
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...
Youth
:
Dating
:
Identity
Markets
Cruise Retail’s Mega-Opportunity
Cruise retail is growing in line with the latest class of mega-ships. Brands are now exploring more seamless experiences for guests where culture a...
Retail
:
Travel
:
Hospitality
Markets
Redefining Travel Loyalty
Airlines and hotels are shifting their loyalty strategies, embracing flexibility, personalisation and gamification to stay relevant to next-generat...
Travel
:
Loyalty
:
Airlines
Markets
Teens, Tech and Tapping Out
The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...
Technology
:
Identities
:
Youth
Markets
Is Cocoa Past Its Sell-By Date?
Cocoa-free chocolate brands are in the spotlight as soaring cocoa prices and shortages lead to mounting challenges for the mainstream industry.
Chocolate
:
Cocoa
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Chocolate Market
Markets
Neo-education Market
With Gen Alpha at prime schooling age, we are witnessing rapid change in education systems, from AI-powered learning to culturally nuanced curricul...
Education
:
Youth
:
Technology
Markets
Indian Nuptials Re-imagined
From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding.
India
:
Indian Wedding
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Wedding Ceremony
Markets
Skintellectual Bodycare
Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty
:
Bodycare
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Health And Wellness
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