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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Third Culture Cuisines
Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and cultural pride, fuelled by third-culture coo...
Food & Drink
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Society
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Pop-culture & Media
Markets
Gen Alpha’s Travel Pester Power
From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the y...
Youth
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Travel & Hospitality
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Luxury
Markets
Gen Z in Brazil
Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar for inclusive fashion, global fandom an...
Youth
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Pop-culture & Media
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Gen Z
Markets
Digital Clout Dining
A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...
Food & Drink
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India
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Travel & Hospitality
Markets
Intimate Fantasy Escapism
Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth
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Pop-culture & Media
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Society
Markets
Luxury Train Travel
Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences...
Luxury
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Travel & Hospitality
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Design
Markets
Neo-community Market
From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail
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Pop-culture & Media
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Society
Markets
Grab-and-Go Cuisine
Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed for time-poor consumers.
Food & Drink
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Society
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Health & Wellness
Markets
Gen Z Wellness Rebellion
Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness manda...
Food & Drink
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Youth
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Travel & Hospitality
Markets
Collaboration Culture
Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...
Fashion
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Sports & Leisure
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Beauty
Markets
Chronodiets
In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and supplements with our biological clocks.
Health & Wellness
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Food
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Drink
Markets
Bougie Basics
Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...
Beauty
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Luxury
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Design
Markets
Next-gen Spirits Market
While established markets face headwinds, growth opportunities in the global spirits sector are emerging through the booming no-alcohol movement, I...
Food & Drink
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Alcohol
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Spirits
Markets
Tattoo Tourism Market
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.
Tattoos
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Travel & Hospitality
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Body Art
Markets
Social Wellness Market
Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...
Health & Wellness
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Society
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Sports & Leisure
Markets
Halal Food Futures
A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...
Food & Drink
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Retail
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Travel & Hospitality
Markets
Public Transport Futures
A new era of public transport is taking shape. From AI-powered networks to free travel trials and zero-emission fleets, the future of mobility is s...
Transport
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Public Transport
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Travel
Markets
Urban Transport Futures
Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers seamless, efficient and AI-optimised t...
Mobility
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Transport
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Urban Spaces
Markets
Premium Desserts
Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencin...
Dessert
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Food & Drink
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Hospitality
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
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Technology
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Retail
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