Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Democratising Longevity
The New Youth Club
Rehumanising 3D Design
Connected Healing
Wearable Skincare
The Ads Don't Work for Gen Z

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The Ads Don't Work for Gen Z

If brands want to genuinely connect with Gen Z, they need to dial down the ad saturation and earn their attention rather than demand it, writes for...
Advertising & Branding : Youth : Pop Culture & Media
Tactile Touchpoints

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Tactile Touchpoints

Nathalie Valmary, founder of notebook brand Louise Carmen, talks to LS:N Global about repositioning the leather journal as a personal sanctuary of ...
Design : Pop-culture & Media : Society
Detty December’s Cultural Capital

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Detty December’s Cultural Capital

Beyond music and parties, end-of-year festivities in Nigeria and Ghana represent a new model for cultural tourism that strengthens diasporic bonds ...
Travel & Hospitality : Youth : Detty December
The Wellness Reset

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The Wellness Reset

Energy fields, somatic sensing and spiritual technologies are resetting elite approaches to wellness. LS:N Global speaks to Carlos Urrutigoity, gen...
Health : Technology : Hospitality
Democratising Longevity

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Democratising Longevity

The team behind full-body scan clinic Neko Health tell LS:N Global why preventative healthcare needs a glow-up – and how design and data can reshap...
Health : Design : Longevity
Introducing Gen Beta

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Introducing Gen Beta

2025 marks the start of Generation Beta – but it’s the parenting styles, values and cultural outlooks of Millennials and Gen Z that will define thi...
Gen Beta : Generations : Parenting
The New Youth Club

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The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community. LS:N Global...
Youth : Future Spaces : Gen Z
Rehumanising 3D Design

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Rehumanising 3D Design

Fashion designer Karina Bond talks to LS:N Global about redefining couture with a printing pen and bringing the human touch to 3D design.
Fashion : Technology : Sustainability
Compostable Cosmetics

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Compostable Cosmetics

British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, m...
Beauty : Sustainability : Design
Regenerative Olive Oil

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Regenerative Olive Oil

LS:N Global sits down with Sarah Vachon, co-founder of Citizens of Soil, an innovative olive oil brand championing provenance transparency, healthy...
Food : Sustainability : Agriculture
Connected Healing

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Connected Healing

Dr Jonathan Leary, founder and CEO of Remedy Place, tells LS:N Global how the intersection of social wellness and technology is creating a new era ...
Health : Wellness : Hospitality
Wearable Skincare

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Wearable Skincare

Fashion stylist and consultant Tallulah Harlech sits down with LS:N Global to discuss Sylva, her own functional apparel brand designed with skincar...
Beauty : Fashion : Sustainability
Augmented Futures for Next-Gen Teens

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Augmented Futures for Next-Gen Teens

Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford sits down with The Future Laboratory's co-founder Martin Raymond...
Youth : Gen Alpha : Education
China’s New Fitness Boom is More Than a Trend

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China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift f...
Health And Wellness : Identity : China
Reframing Ageing

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Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...
Ageing : Marketing : Branding
Gen Z’s New Value System

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Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N...
Gen Z : Finance : Value
Inventing the Aged Spirits of Tomorrow

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Inventing the Aged Spirits of Tomorrow

LS:N Global sits down with Ben Branson, founder of Sylva, the innovative distillery using sonic maturation to create no- and low-alcohol alternativ...
Drink : Sustainability : Non-alcoholic
Translating Legacy: The Lana

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Translating Legacy: The Lana

LS:N Global speaks to creative agency Construct about The Lana, a new epicentre that blends heritage with modern innovation for a fresh Middle East...
Luxury : Hospitality : Design
The Future of Femtech

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The Future of Femtech

Marina Gerner, author of The Vagina Business, sits down with LS:N Global to discuss the innovators addressing centuries of neglect in women’s healt...
Women's Health : FemTech : Marina Gerner
Recrafting Waste

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Recrafting Waste

Tasmanian designer Brodie Neill sits down with LS:N Global to discuss making sustainability accessible, regenerative materials and pioneering circu...
Design : Sustainability : Art
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