Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

Dirt as Dissent

Micro Trends

Dirt as Dissent

Crafted dirt is re-emerging as fashion’s language of dissent, resisting disposability and digital polish through soil, stains and the marks of huma...
Fashion : Beauty : Luxury
The Great Beauty Blur

Macro Trends

The Great Beauty Blur

Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...
Beauty : Health & Wellness : Technology
The Great Beauty Blur On-demand Webinar

Webinars

The Great Beauty Blur On-demand Webinar

Beauty is blurring, and so is our ability to tell what’s real, what’s filtered, and what’s human. Catch up on the latest macrotrend report overview.
Beauty : Health : Wellness
LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Big Ideas

LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Evolving beyond its functional and desirable roles, packaging now stands as a marker of environmental credibility, material intelligence and ethica...
Packaging : Luxury : Innovation
I-Beauty: The Next Beauty Powerhouse

Macro Trends

I-Beauty: The Next Beauty Powerhouse

India is setting the pace for the future of beauty, creating a scalable, culturally intelligent model that blends heritage with science and local i...
Beauty : Technology : Sustainability
Everyday Cosplay

Markets

Everyday Cosplay

From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed f...
Fashion : Beauty : Fantasy
Savoury Beauty Market

Markets

Savoury Beauty Market

In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger nostalgia, stir emotion and draw on regional fl...
Food & Drink : Beauty : Health & Wellness
Gen Z in South Korea

Markets

Gen Z in South Korea

Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine hits through K-pop, K-beauty and K-idul...
Beauty : Pop Culture & Media : Gen Z
Scenario-based Airport Beauty

Micro Trends

Scenario-based Airport Beauty

Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual...
Retail : Beauty : Health & Wellness
Neo-community Market

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail : Pop-culture & Media : Society
Collaboration Culture

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...
Fashion : Sports & Leisure : Beauty
Innovation Debrief 2025: Collagen’s New Frontiers

Micro Trends

Innovation Debrief 2025: Collagen’s New Frontiers

Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...
Food & Drink : Beauty : Health & Wellness
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