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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
MAD//Fest 2025: The Formula for Fixing Boring Brands
At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...
Advertising
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Marketing
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Global Events
Big Ideas
Cannes Lions 2025: Branding in the Trust Recession
As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.
Global Events
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Branding
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Pop Culture & Media
Markets
Chronodiets
In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and supplements with our biological clocks.
Health & Wellness
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Food
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Drink
Markets
Bougie Basics
Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...
Beauty
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Luxury
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Design
Big Ideas
Cannes Lions 2025: The Unhinged Humour Opportunity
Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...
Advertising
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Technology
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Pop Culture & Media
Big Ideas
Viva Tech 2025: Five Sustainable Fashion Start-ups
From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.
Fashion
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Technology
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Sustainability
Big Ideas
SXSW London 2025: Gaming and Brand Strategy
From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...
Technology
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Pop Culture & Media
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Youth
Markets
Next-gen Spirits Market
While established markets face headwinds, growth opportunities in the global spirits sector are emerging through the booming no-alcohol movement, I...
Food & Drink
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Alcohol
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Spirits
Big Ideas
Viva Technology 2025: Decoding a Decisive Moment for Tech
At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where the future of tech must lead: human-fi...
Technology
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Artificial Intelligence
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Retail
Big Ideas
Localise to Survive
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail
:
Sustainability
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Luxury
Big Ideas
Future Days 2025: Designing Inclusive Futures
From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical responses to an increasingly unpredictable w...
Design
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Sustainability
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Future Spaces
Big Ideas
SXSW London 2025: The Pursuit of AI Optimism
From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on artificial intelligence from the inaugural edit...
Technology
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Global Events
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AI
Markets
Tattoo Tourism Market
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.
Tattoos
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Travel & Hospitality
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Body Art
Markets
Social Wellness Market
Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...
Health & Wellness
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Society
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Sports & Leisure
Markets
Halal Food Futures
A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...
Food & Drink
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Retail
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Travel & Hospitality
Big Ideas
FT Business of Luxury 2025: The New Shape of Global Luxury
Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...
Luxury
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Retail
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Fashion
Markets
Public Transport Futures
A new era of public transport is taking shape. From AI-powered networks to free travel trials and zero-emission fleets, the future of mobility is s...
Transport
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Public Transport
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Travel
Markets
Urban Transport Futures
Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers seamless, efficient and AI-optimised t...
Mobility
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Transport
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Urban Spaces
Big Ideas
Brand Innovation Debrief: Hyrox
Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their radar. These fitness-fanatics are disru...
Health & Wellness
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Hyrox
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Sports & Leisure
Big Ideas
World Retail Congress 2025: Trust as the Ultimate Currency
As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...
Retail
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Global Event
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Luxury
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