Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Future Forecast 2025: Retail

Big Ideas

Future Forecast 2025: Retail

As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are embracing a renewed sense of in-store wonder wh...
Retail : Pop-culture & Media : Sustainability
Future Forecast 2025: Sports, Health & Wellness 

Big Ideas

Future Forecast 2025: Sports, Health & Wellness 

The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...
Sports & Leisure : Society : Health & Wellness
Future Forecast 2025: Fashion

Big Ideas

Future Forecast 2025: Fashion

In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between high-end designers and everyday value b...
Fashion : Sustainability : Luxury
Future Forecast 2025: Design

Big Ideas

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...
Design : Advertising & Branding : Sustainability
Future Forecast 2025: Beauty

Big Ideas

Future Forecast 2025: Beauty

From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every consumer, while simultaneously being educ...
Beauty : Health & Wellness : Luxury
Future Forecast 2025: Technology

Big Ideas

Future Forecast 2025: Technology

Amid accelerating technologies, consumers are exploring divergent paths: from simplified ‘dumb tech’ for digital detox to AI-generated creativity a...
Technology : Health & Wellness : Society
Brand Innovation Debrief: Represent

Big Ideas

Brand Innovation Debrief: Represent

From Horwich to Hollywood, British luxury menswear brand Represent is on a mission to redefine the menswear category through community, culture and...
Fashion : Menswear : Retail
Future Five 2025: Sustainability

Big Ideas

Future Five 2025: Sustainability

We emphasise the need for brands to up the ante in their climate activism, creating tangible positive change in the fashion and luxury industries r...
Sustainability : Travel & Hospitality : Society
Future Five 2025: Longevity

Big Ideas

Future Five 2025: Longevity

With global spending on wellness spiralling upwards, we spotlight the need to eradicate the historic gender health gap while addressing trends such...
Health : Wellness : Science
Future Five 2025: Gaming

Big Ideas

Future Five 2025: Gaming

As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...
Gaming : Pop-culture & Media : Techology
Six Pet Market Trends to Watch in 2025

Big Ideas

Six Pet Market Trends to Watch in 2025

From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...
Pet : Pet Market Trends 2025 : AI-powered Pet Accessories
Future Five 2025: Future Spaces

Big Ideas

Future Five 2025: Future Spaces

We explore how wellbeing, sustainability and technology will all be key in creating adaptable, people-centric and future-proof spaces that allow co...
Design : Future Spaces : Architecture
Future Five 2025: Artificial Intelligence

Big Ideas

Future Five 2025: Artificial Intelligence

As AI continues to dominate tech innovation, it becomes essential to consider how our inevitable partnership will shape the future.
AI : Technology : Society
Four Sexuwellness Travel Destinations Prioritising Pleasure

Big Ideas

Four Sexuwellness Travel Destinations Prioritising Pleasure

Heating up the sexual wellness travel market, the rise of seductive stays reflects a growing trend for travellers seeking a reclamation of their se...
Wellness : Hospitality : Travel
Web Summit 2024: 7 trends to watch

Big Ideas

Web Summit 2024: 7 trends to watch

From the future of influencer marketing to Edge AI and the influence of Swifties, LS:N Global distils the key ideas from Web Summit 2024.
Pop-culture & Media : Technology : Advertising & Branding
Pop Culture Pilgrimages

Big Ideas

Pop Culture Pilgrimages

From Netflix-inspired itineraries to immersive action adventures, pop culture travel is reshaping how younger generations explore the world.
Media : Travel : Hospitality
Dutch Design Week 2024: AI Nourished Foodscapes 

Big Ideas

Dutch Design Week 2024: AI Nourished Foodscapes 

At Dutch Design Week 2024, we learned how AI is fuelling the re-invention of the food and drink landscape, from ecosystem-nurturing agriculture to ...
AI : Food : Technology
Anti-tourism Market

Markets

Anti-tourism Market

Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...
Travel & Hospitality : Society : Pop-culture & Media
Global Wellness Summit 2024: Progressive and Preservative Wellness

Big Ideas

Global Wellness Summit 2024: Progressive and Preservative Wellness

This year’s Global Wellness Summit highlighted how wellness is becoming polarised, with the drive for self-optimisation colliding with a powerful s...
Health : Wellness : Society
Designing Nightlife

Markets

Designing Nightlife

Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design : Health & Wellness : Technology
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN