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Design Directions
Translating consumer trends into actionable designs, colour palettes and materials.
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution an...
Material
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Design
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Sustainability
Design Directions
Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.
Design
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Sports & Leisure
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Sustainability
Design Directions
Seductive Opulence
As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft al...
Wellness
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Luxury
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Seduction
Design Directions
Synthesised Beauty
The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...
Beauty
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Biotechnology
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Digital
Design Directions
Synth-aesthetic Evolution
From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence.
Design
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AI
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Artificial Intelligence
Design Directions
Divergent Design
Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.
Design
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Intersectionality
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Health And Wellness
Design Directions
Pliable Playscapes
Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth
:
Branding
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Media
Design Directions
Unrefined Intimacy
The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...
Design
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Health And Wellness
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Advertising & Branding
Design Directions
Frivolous Foods
The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.
Food
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Drink
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Wellness
Design Directions
Graphic Activism
Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and nostalgic aesthe...
Society
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Design
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Fashion
Design Directions
Positive Barriers
Designers are reframing the visual language of social distancing, using colour and familiar materials to encourage safer navigation of our built en...
Health
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Wellness
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Covid-19
Design Directions
Vibrant Veganism
Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral approach that shows desire without comprom...
Advertising
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Design
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Macro
Design Directions
Mirrored Realms
As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...
Programmable Realities
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Immaterial Fashion
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Virtual
Design Directions
Digital Dialogues
A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...
Branding
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Packaging
:
Design Direction
Design Directions
Masculinity Rebranded
The aesthetic of masculinity is changing. Creative practitioners are looking at men more expansively, and are advocating a highly decorative and em...
Gender
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New Masculinity
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Branding
Design Directions
Future Foodscapes
Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...
Food And Drink
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Packaging
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Hospitality
Design Directions
Femininity Rebranded
Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to com...
Branding
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Packaging
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Design
Design Directions
Implicit Inclusivity
Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements, with mini...
Technology
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Design
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Fashion
Design Directions
Johanna Lundberg and Nate van der Ende: Interactive Design
The graphic designer and web developer create exploratory interactive experiences that abandon conventional website functions and formats.
Digital
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Design
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Technolgy
Design Directions
Milan Salone 2017: Design Directions
At this year’s Salone Internazionale del Mobile, designers unashamedly celebrated low-value materials and interpreted shifting energy fields by cr...
Milan Salone 2017
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Marni
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EDHV
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