Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Rebranding Nature

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.
Design : Sports & Leisure : Sustainability
Seductive Opulence

Design Directions

Seductive Opulence

As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft al...
Wellness : Luxury : Seduction
Synthesised Beauty

Design Directions

Synthesised Beauty

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine wha...
Beauty : Biotechnology : Digital
Synth-aesthetic Evolution

Design Directions

Synth-aesthetic Evolution

From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence.
Design : AI : Artificial Intelligence
Divergent Design

Design Directions

Divergent Design

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.
Design : Intersectionality : Health And Wellness
Pliable Playscapes

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth : Branding : Media
Unrefined Intimacy

Design Directions

Unrefined Intimacy

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...
Design : Health And Wellness : Advertising & Branding
Frivolous Foods

Design Directions

Frivolous Foods

The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.
Food : Drink : Wellness
Graphic Activism

Design Directions

Graphic Activism

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and nostalgic aesthe...
Society : Design : Fashion
Positive Barriers

Design Directions

Positive Barriers

Designers are reframing the visual language of social distancing, using colour and familiar materials to encourage safer navigation of our built en...
Health : Wellness : Covid-19
Vibrant Veganism

Design Directions

Vibrant Veganism

Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral approach that shows desire without comprom...
Advertising : Design : Macro
Mirrored Realms

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...
Programmable Realities : Immaterial Fashion : Virtual
Digital Dialogues

Design Directions

Digital Dialogues

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...
Branding : Packaging : Design Direction
Masculinity Rebranded

Design Directions

Masculinity Rebranded

The aesthetic of masculinity is changing. Creative practitioners are looking at men more expansively, and are advocating a highly decorative and em...
Gender : New Masculinity : Branding
Future Foodscapes

Design Directions

Future Foodscapes

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...
Food And Drink : Packaging : Hospitality
Femininity Rebranded

Design Directions

Femininity Rebranded

Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to com...
Branding : Packaging : Design
Implicit Inclusivity

Design Directions

Implicit Inclusivity

Designers are recognising the needs of disabled consumers, creating assistive products that are reduced to their most essential elements, with mini...
Technology : Design : Fashion
Johanna Lundberg and Nate van der Ende: Interactive Design

Design Directions

Johanna Lundberg and Nate van der Ende: Interactive Design

The graphic designer and web developer create exploratory interactive experiences that abandon conventional website functions and formats.
Digital : Design : Technolgy
Milan Salone 2017: Design Directions

Design Directions

Milan Salone 2017: Design Directions

At this year’s Salone Internazionale del Mobile, designers unashamedly celebrated low-value materials and interpreted shifting energy fields by cr...
Milan Salone 2017 : Marni : EDHV
New Consciousness

Design Directions

New Consciousness

Responsibility is being rebranded. As businesses apply long-term thinking, a vibrant visual landscape is emerging that inspires action and optimism.
Sustainability : Long Term Thinking : Visual Communication
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