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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Macro Trends
The Synthocene Era
As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery
Micro Trends
Glow-up Getaways
A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success
Micro Trends
Remixing the Country Club
Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...
Luxury
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Fashion
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Retail
Macro Trends
The Synthocene Era: Trend Tracker
This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.
AI
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Technology
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The Synthocene Era
Micro Trends
Luxury’s New Clubhouse Model
Luxury brands are shifting towards exclusive, product-free spaces that prioritise immersive experiences in a bid to captivate their most valued cli...
Luxury
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Fashion
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Retail
Micro Trends
Deep Sea Wellness
Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.
Beauty
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Wellness
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Innovation Hub
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...
Health
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Wellness
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Parenting
Macro Trends
Future Five 2025
Unpacking the most important topics of tomorrow, relevant for today.
Sustainability
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Longevity
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Gaming
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail
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Pop-culture & Media
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Technology
Micro Trends
Pre-teen Protein
The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...
Food & Drink
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Youth
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Protein
Macro Trends
The Synthocene Era: Merging Human and Machine Intelligence
As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...
Technology
:
Artificial Intelligence
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Society
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...
Perfume
:
Fragrance
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Retail
Micro Trends
Glow-up Getaways
A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longev...
Travel
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Wellness
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Luxury
Macro Trends
Game-Changers: The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure
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Fashion
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Pop-culture & Media
Micro Trends
Ancestral Eco Pantry
Bridging the gap between traditional preservation practices and modern convenience, these design innovators hint at a future with more ancestral an...
Future Of Food Storage
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Sustainability
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Eco-design
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generati...
Alcohol
:
Flavours
:
Food And Drink Futures
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...
Beauty
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Fragrance
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Sustainability
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.
Sex
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Entertainment
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Erotica
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...
Content Creator
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Youth Culture
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Dark Humour
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution an...
Material
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Design
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Sustainability
Macro Trends
Innovation Debrief 2024–2025
Discover the top 50 innovations shaping tomorrow in our Innovation Debrief 2024–2025.
Society
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Design
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Innovation
Micro Trends
Decolonised Cowboy Core
From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...
Pop Culture
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Fashion
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Media
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