Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Innovation Debrief 2025–2026

Macro Trends

Innovation Debrief 2025–2026

With eyes on 2025–2026, our annual report delves into 50 signals emerging from the margins.
Technology : Design : Foresight
Innovation Debrief 2025: Nature’s New Language

Micro Trends

Innovation Debrief 2025: Nature’s New Language

As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talkin...
Design : Sustainability : Technology
Innovation Debrief 2025: Certified in Space

Micro Trends

Innovation Debrief 2025: Certified in Space

Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and in-house expertise. If a product can survi...
Luxury : Food & Drink : Fashion
Innovation Debrief 2025: Mischief Marketing

Micro Trends

Innovation Debrief 2025: Mischief Marketing

Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...
Advertising & Branding : Food & Drink : Pop-culture & Media
Innovation Debrief 2025: The New Age of Discovery

Micro Trends

Innovation Debrief 2025: The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Pop-culture & Media : Retail
Innovation Debrief 2025: Craftsmanship Safeguards

Micro Trends

Innovation Debrief 2025: Craftsmanship Safeguards

As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...
Luxury : Fashion : Design
Innovation Debrief 2025: Automated Accessibility

Micro Trends

Innovation Debrief 2025: Automated Accessibility

Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...
Beauty : Technology : Wearables
Innovation Debrief 2025: Sober Socials

Micro Trends

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society : Sports & Leisure : Youth
Innovation Debrief 2025: Collagen’s New Frontiers

Micro Trends

Innovation Debrief 2025: Collagen’s New Frontiers

Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...
Food & Drink : Beauty : Health & Wellness
Innovation Debrief 2025: Resilient Appetites

Micro Trends

Innovation Debrief 2025: Resilient Appetites

In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...
Technology : Food & Drink : Luxury
Innovation Debrief 2025: The Augmented Human

Micro Trends

Innovation Debrief 2025: The Augmented Human

We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by machine intelligence. The next frontier i...
Technology : Health & Wellness : Fashion
Masculinity Reset Retreats

Micro Trends

Masculinity Reset Retreats

The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe masculinity around mindfulness, movement and...
Health & Wellness : Society : Travel & Hospitality
Repair Renaissance

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.
Fashion : Sustainability : Luxury
EQ-Beauty

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...
Beauty : Technology : AI
Soft Sports

Micro Trends

Soft Sports

Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.
Sports & Leisure : Society : Health & Wellness
Culture-coded Retail

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...
Retail : Culture : Technology
Adaptive Arenas

Micro Trends

Adaptive Arenas

As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...
Sports & Leisure : Technology : Health & Wellness
EQ-homes

Micro Trends

EQ-homes

From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart t...
Technology : Health & Wellness : Design
Resilience Branding

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...
Design : Advertising : Retail
Coffee Shop Raves

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...
Hospitality : Food : Drink
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