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Trends
The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.
Webinars
What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.
Micro Trends
The New Creatorverse
Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.
Micro Trends
Deep Sea Wellness
Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.
Macro Trends
Innovation Debrief 2025–2026
With eyes on 2025–2026, our annual report delves into 50 signals emerging from the margins.
Technology
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Design
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Foresight
Micro Trends
Innovation Debrief 2025: Nature’s New Language
As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talkin...
Design
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Sustainability
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Technology
Micro Trends
Innovation Debrief 2025: Certified in Space
Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and in-house expertise. If a product can survi...
Luxury
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Food & Drink
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Fashion
Micro Trends
Innovation Debrief 2025: Mischief Marketing
Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...
Advertising & Branding
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Food & Drink
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Pop-culture & Media
Micro Trends
Innovation Debrief 2025: The New Age of Discovery
Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology
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Pop-culture & Media
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Retail
Micro Trends
Innovation Debrief 2025: Craftsmanship Safeguards
As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...
Luxury
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Fashion
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Design
Micro Trends
Innovation Debrief 2025: Automated Accessibility
Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...
Beauty
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Technology
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Wearables
Micro Trends
Innovation Debrief 2025: Sober Socials
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society
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Sports & Leisure
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Youth
Micro Trends
Innovation Debrief 2025: Collagen’s New Frontiers
Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...
Food & Drink
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Beauty
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Health & Wellness
Micro Trends
Innovation Debrief 2025: Resilient Appetites
In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...
Technology
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Food & Drink
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Luxury
Micro Trends
Innovation Debrief 2025: The Augmented Human
We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by machine intelligence. The next frontier i...
Technology
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Health & Wellness
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Fashion
Micro Trends
Masculinity Reset Retreats
The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe masculinity around mindfulness, movement and...
Health & Wellness
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Society
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Travel & Hospitality
Micro Trends
Repair Renaissance
Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.
Fashion
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Sustainability
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Luxury
Micro Trends
EQ-Beauty
AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...
Beauty
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Technology
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AI
Micro Trends
Soft Sports
Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.
Sports & Leisure
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Society
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Health & Wellness
Macro Trends
Culture-coded Retail
Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...
Retail
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Culture
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Technology
Micro Trends
Adaptive Arenas
As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...
Sports & Leisure
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Technology
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Health & Wellness
Micro Trends
EQ-homes
From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart t...
Technology
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Health & Wellness
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Design
Micro Trends
Resilience Branding
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...
Design
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Advertising
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Retail
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...
Hospitality
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Food
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Drink
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