Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Remixing the Country Club

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...
Luxury : Fashion : Retail
The Synthocene Era: Trend Tracker

Macro Trends

The Synthocene Era: Trend Tracker

This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.
AI : Technology : The Synthocene Era
Luxury’s New Clubhouse Model

Micro Trends

Luxury’s New Clubhouse Model

Luxury brands are shifting towards exclusive, product-free spaces that prioritise immersive experiences in a bid to captivate their most valued cli...
Luxury : Fashion : Retail
Deep Sea Wellness

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.
Beauty : Wellness : Innovation Hub
Matrescence

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...
Health : Wellness : Parenting
Future Five 2025

Macro Trends

Future Five 2025

Unpacking the most important topics of tomorrow, relevant for today.
Sustainability : Longevity : Gaming
Content Commerce

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail : Pop-culture & Media : Technology
Pre-teen Protein

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...
Food & Drink : Youth : Protein
The Synthocene Era: Merging Human and Machine Intelligence

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...
Technology : Artificial Intelligence : Society
Scent Retail Futures

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...
Perfume : Fragrance : Retail
Glow-up Getaways

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longev...
Travel : Wellness : Luxury
Game-Changers: The Future of Sports Fandom

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure : Fashion : Pop-culture & Media
Ancestral Eco Pantry

Micro Trends

Ancestral Eco Pantry

Bridging the gap between traditional preservation practices and modern convenience, these design innovators hint at a future with more ancestral an...
Future Of Food Storage : Sustainability : Eco-design
Spirited Synthesis

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generati...
Alcohol : Flavours : Food And Drink Futures
Eau de Climate Change

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...
Beauty : Fragrance : Sustainability
Erotic-tainment

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.
Sex : Entertainment : Erotica
Safe Hate Spaces

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...
Content Creator : Youth Culture : Dark Humour
Biofabricated Futures

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution an...
Material : Design : Sustainability
Innovation Debrief 2024–2025

Macro Trends

Innovation Debrief 2024–2025

Discover the top 50 innovations shaping tomorrow in our Innovation Debrief 2024–2025.
Society : Design : Innovation
Decolonised Cowboy Core

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...
Pop Culture : Fashion : Media
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