Viewpoints

Discover the opinions that matter and the ideas shaping our future, including on-demand webinars, videos and podcast discussions with innovative thinkers on how we can collectively shape a more positive future.

RSVP: Culture-coded Retail Online Event

Join us on 19 June 2025 for an online event introducing our new retail macro trend report.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Viewpoints

The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community.

Webinars

Anticipating Tomorrow On-demand Webinar

If uncertainty is a virus, then strategic foresight is the best way to inoculate your organisation against it, as we find out in this much-anticipated webinar.

Viewpoints

Compostable Cosmetics

Wildsmith is setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

Viewpoints

Black Creativity Must Move From Collabs to Ownership

Brands crave the cultural capital of Black creatives – but it’s time to move beyond collaboration. Normalising Black ownership is the next step, wr...

Webinars

Optimised Odysseys On-demand Webinar

Travel has entered a redefining age when every element must be optimised. Catch up on the latest travel and hospitality macrotrend report overview.

Online Event : Travel & Hospitality : Technology

Viewpoints

The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. LS:N Global speaks to president a...

Home & Family : Technology : Pop Culture & Media

Webinars

RSVP: Future Five 2026 Free Webinar

Join us on 23 October to track the five key consumer landscapes where we believe brands and businesses should be focusing their attention in 2026.

Webinar : Future Five : The Future Laboratory

Webinars

What’s New on LS:N Global?

From resilience branding to AI-generated fragrances and the future of halal food, our analysts unpack what’s new and next on LS:N Global.

The Future Laboratory : LS:N Global : Trend Forecasting

Viewpoints

Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...

Design : Technology : Health

Viewpoints

The Ads Don’t Work for Gen Z

If brands want to genuinely connect with Gen Z, they need to dial down the ad saturation and earn their attention rather than demand it, writes for...

Advertising & Branding : Youth : Pop Culture & Media

Webinars

Innovation Debrief 2025–2026 On-demand Webinar

Explore 50 emerging signals from the margins with the minds behind our Innovation Debrief 2025–2026 report.

Webinar : The Future Laboratory : Technology

Viewpoints

Tactile Touchpoints

Nathalie Valmary, founder of notebook brand Louise Carmen, talks to LS:N Global about repositioning the leather journal as a personal sanctuary of ...

Design : Pop-culture & Media : Society

Webinars

Culture-coded Retail On-demand Webinar

Consumers are turning to a new generation of in-person retail experiences energised by cultural relevance and built on brand community. Watch ...

Webinar : The Future Laboratory : Retail

Viewpoints

Detty December’s Cultural Capital

Beyond music and parties, end-of-year festivities in Nigeria and Ghana represent a new model for cultural tourism that strengthens diasporic bonds ...

Travel & Hospitality : Youth : Detty December

Viewpoints

The Wellness Reset

Energy fields, somatic sensing and spiritual technologies are resetting elite approaches to wellness. LS:N Global speaks to Carlos Urrutigoity, gen...

Health : Technology : Hospitality

Viewpoints

Democratising Longevity

The team behind full-body scan clinic Neko Health tell LS:N Global why preventative healthcare needs a glow-up – and how design and data can reshap...

Health : Design : Longevity

Viewpoints

Introducing Gen Beta

2025 marks the start of Generation Beta – but it’s the parenting styles, values and cultural outlooks of Millennials and Gen Z that will define thi...

Gen Beta : Generations : Parenting

Viewpoints

The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community. LS:N Global...

Youth : Future Spaces : Gen Z

Viewpoints

Rehumanising 3D Design

Fashion designer Karina Bond talks to LS:N Global about redefining couture with a printing pen and bringing the human touch to 3D design.

Fashion : Technology : Sustainability

Webinars

Anticipating Tomorrow On-demand Webinar

If uncertainty is a virus, then strategic foresight is the best way to inoculate your organisation against it, as we find out in this much-anticipa...

Webinar : The Future Laboratory : Masterclass

Webinars

May 2025: What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

What's New? : The Future Laboratory : LS:N Global

Viewpoints

Compostable Cosmetics

British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, m...

Beauty : Sustainability : Design

Viewpoints

Regenerative Olive Oil

LS:N Global sits down with Sarah Vachon, co-founder of Citizens of Soil, an innovative olive oil brand championing provenance transparency, healthy...

Food : Sustainability : Agriculture