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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Webinars
What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.
Micro Trends
Resilience Branding
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.
Micro Trends
Fitness Fan Clubs
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.
Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Micro Trends
EQ-homes
From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday appliances, signalling a shift from smart t...
Technology
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Health & Wellness
:
Design
Micro Trends
Resilience Branding
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...
Design
:
Advertising
:
Retail
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...
Hospitality
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Food
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Drink
Micro Trends
Fitness Fan Clubs
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.
Wellness
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Sports
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Health
Micro Trends
Digital Doppelgängers
Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Pop-culture & Media
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Design
:
Technology
Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...
Design
:
Sustainability
:
Technology
Micro Trends
Heritage Brand-umentaries
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Advertising & Branding
:
Fashion
:
Food & Drink
Micro Trends
Decoding Masculinity
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...
Health & Wellness
:
Youth
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Pop-culture & Media
Micro Trends
Sober Social Fix
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...
US
:
Gen Z
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Sober Nightlife
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Menopause
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Women's Health
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Identities
Micro Trends
The New Creatorverse
Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure...
Influencer
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Creator Economy
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Content Creators
Micro Trends
Digital Detox Destinations
With the aim of finding a solution to the incessant bombardment from our digital devices, people are swapping their screens for bucolic scenes, see...
Travel
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Analogue
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Mindfulness
Micro Trends
Remixing the Country Club
Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...
Luxury
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Fashion
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Retail
Micro Trends
Luxury’s New Clubhouse Model
Luxury brands are shifting towards exclusive, product-free spaces that prioritise immersive experiences in a bid to captivate their most valued cli...
Luxury
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Fashion
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Retail
Micro Trends
Deep Sea Wellness
Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.
Beauty
:
Wellness
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Innovation Hub
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...
Health
:
Wellness
:
Parenting
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