Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Ancestral Eco Pantry

Bridging the gap between traditional preservation practices and modern convenience, these design innovators hint at a future with more ancestral an...

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generati...

Alcohol : Flavours : Food And Drink Futures

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...

Beauty : Fragrance : Sustainability

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.

Sex : Entertainment : Erotica

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...

Pop Culture : Fashion : Media

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...

Food : Meat : Health

Micro Trends

Cosmic Couture

Driven by a consumer appetite for exploration and escapism, brands are discovering the sky is not the limit but the beginning. Space is fashion’s n...

Fashion : Space : Luxury

Micro Trends

Archi-tainment

A new generation of transformative structures focused on next-level entertainment experiences are set to influence commercial, public and third spa...

Design : Architecture : Spatial Design

Micro Trends

Comfort Cuvées

Forward-thinking vintners are swapping esotericism for accessible pairings, sustainable packaging and a ‘deluxified’ approach to wine, ushering in ...

Youth : Food & Drink : Society

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.

Fashion : Pop Culture : Marketing

Micro Trends

Emotional Support Sips

Alongside health benefits like improved cognition, better digestion and increased energy, a new host of functional drinks focus on supporting emoti...

Food & Drink : Society : Health & Wellness

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Reading : Books : Gen Z Loneliness

Micro Trends

The Rise of the C-Store

Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, bra...

Retail : Food & Drink : Fashion

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.

AI : Gen Alpha : Education

Micro Trends

Better Bikercore

If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivi...

Fashion : Sports & Leisure : Sustainability

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