Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the ...

Hospitality : Food : Drink

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Wellness : Sports : Health

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...

Design : Sustainability : Technology

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Advertising & Branding : Fashion : Food & Drink

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...

US : Gen Z : Sober Nightlife

Micro Trends

Menopause Travel

A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.

Menopause : Women's Health : Identities

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure...

Influencer : Creator Economy : Content Creators

Micro Trends

Digital Detox Destinations

With the aim of finding a solution to the incessant bombardment from our digital devices, people are swapping their screens for bucolic scenes, see...

Travel : Analogue : Mindfulness

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...

Luxury : Fashion : Retail

Micro Trends

Luxury’s New Clubhouse Model

Luxury brands are shifting towards exclusive, product-free spaces that prioritise immersive experiences in a bid to captivate their most valued cli...

Luxury : Fashion : Retail

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Beauty : Wellness : Innovation Hub

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a...

Health : Wellness : Parenting

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...

Retail : Pop-culture & Media : Technology

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...

Food & Drink : Youth : Protein

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER