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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Ancestral Eco Pantry
Bridging the gap between traditional preservation practices and modern convenience, these design innovators hint at a future with more ancestral an...
Future Of Food Storage
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Sustainability
:
Eco-design
Micro Trends
Spirited Synthesis
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generati...
Alcohol
:
Flavours
:
Food And Drink Futures
Micro Trends
Eau de Climate Change
As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...
Beauty
:
Fragrance
:
Sustainability
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses.
Sex
:
Entertainment
:
Erotica
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...
Content Creator
:
Youth Culture
:
Dark Humour
Micro Trends
Decolonised Cowboy Core
From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...
Pop Culture
:
Fashion
:
Media
Micro Trends
The Big Meat Up
Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...
Food
:
Meat
:
Health
Micro Trends
Cosmic Couture
Driven by a consumer appetite for exploration and escapism, brands are discovering the sky is not the limit but the beginning. Space is fashion’s n...
Fashion
:
Space
:
Luxury
Micro Trends
Archi-tainment
A new generation of transformative structures focused on next-level entertainment experiences are set to influence commercial, public and third spa...
Design
:
Architecture
:
Spatial Design
Micro Trends
Comfort Cuvées
Forward-thinking vintners are swapping esotericism for accessible pairings, sustainable packaging and a ‘deluxified’ approach to wine, ushering in ...
Youth
:
Food & Drink
:
Society
Micro Trends
Curated Clutter
Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.
Fashion
:
Pop Culture
:
Marketing
Micro Trends
Emotional Support Sips
Alongside health benefits like improved cognition, better digestion and increased energy, a new host of functional drinks focus on supporting emoti...
Food & Drink
:
Society
:
Health & Wellness
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Reading
:
Books
:
Gen Z Loneliness
Micro Trends
The Rise of the C-Store
Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, bra...
Retail
:
Food & Drink
:
Fashion
Micro Trends
AI Edu-play-tion
Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.
AI
:
Gen Alpha
:
Education
Micro Trends
Better Bikercore
If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivi...
Fashion
:
Sports & Leisure
:
Sustainability
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