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Anya Hindmarch opens Anya’s Tuckshop for back-to-school season

Anya’s Tuck Shop by Anya Hindmarch, UK

UK – Fashion and accessories brand Anya Hindmarch has unveiled its latest London concept store, Anya’s Tuck Shop, transforming back-to-school rituals into a playful brand experience. The space celebrates childhood nostalgia with products spanning Kit-Kat pencil cases, Mini Cheddars charms and graffiti-inspired notebooks.

The Tuck Shop is the newest instalment in the brand’s rotating series of experiential stores, which have previously included a 1970s garden centre, a Peanuts pop-up and an ice cream parlour. At Anya’s Tuck Shop, food brand collaborations sit alongside uniform-inspired accessories, from wool scarves to PE socks, all tied together by a fictional Chelsea County Grammar School identity.

A limited-edition Universal Bag, styled with classic school tie stripes, anchors the collection, while consumables such as Karma Drinks’ organic fizzy pop, penny sweets and Yorkshire Crisps complete the tuck shop experience.

Open until 12 October, the pop-up appeals to the Kidult Craze, using emotional storytelling and nostalgic products to craft an immersive, emotionally resonant brand moment. Head to our Six Storified Retail Environments report for more brands turning retail spaces into memory-making experiences.

Strategic opportunity

Transform retail narrative-driven experiences that blend nostalgia, play and product, offering consumers immersive spaces that go beyond shopping to spark cultural conversation and emotional engagement.

AI prompt cuts carbon emissions without sacrificing productivity

UAE – Earth Public Information Collaborative (EPIC) and Impact BBDO have launched PromptZero, a copy-paste AI prompt designed to reduce the carbon footprint of language models like ChatGPT, Gemini and Claude.

Revealed at the AI for Good Conference in Geneva, Switzerland, the tool addresses a growing environmental challenge – data centres powering AI already consume an estimated 2% of global electricity, with emissions set to rise as adoption increases.

PromptZero encourages AI to respond concisely, avoiding filler, repeated phrases and unnecessary context, while tracking the CO2 saved per interaction. ‘Every word saved is a little bit of CO2 avoided,’ said EPIC executive director Natalia Vega-Tracy.

The campaign targets both regular users and AI-integrating organisations, urging them to adopt PromptZero to minimise emissions while maintaining productivity. It also seeks to engage AI developers and CEOs to embed sustainability-minded prompts into future model designs.

In The Synthocene Era: Far Futures report, we underlined how AI systems consume colossal amounts of energy, contributing to a burgeoning carbon footprint that could accelerate global warming if left unchecked.

AI imagery by The Future Laboratory, UK

Strategic opportunity

Adopt efficiency-focused AI tools such as PromptZero to cut emissions, embedding climate responsibility into everyday workflows while sustaining creative and operational impact

Stat: Gen Z increasingly turn to Pinterest for pre-loved fashion and décor

Pinterest, Global

Global – According to Pinterest’s 2025 autumn trend report, Gen Z users – who now make up half of the platform’s audience – are increasingly using the platform to research thrifting and sustainable shopping across fashion and interior design. Searches for ‘dream thrift finds’ jumped 550% among Gen Z Pinterest users from April to June 2025, prompting the platform to launch a dedicated Thrift Shop this autumn.

Searches for ‘vintage autumn aesthetic’ are up 1,074%, while men are increasingly engaged, with searches for ‘secondhand outfits for men’ rising by 31%. Interest goes beyond wardrobes, as searches for ‘secondhand kitchens’ and ‘secondhand décor’ have risen by 1,012% and 283%, respectively.

Running from 20 August to 26 September, the Thrift Shop will feature curated drops from global vintage retailers and tastemakers, letting users discover pre-owned goods directly on the platform.

The surge reflects a shift towards intentional consumption among Gen Z that we previously analysed in our Gen Z Now and Next: From Vision to Contradiction macrotrend and The Overconsumption Mindset report.

Strategic opportunity

Given the rise in second-hand outfit searches among male users, consider how to tailor messaging, styling and collections in the pre-loved category to engage with men