LSN : News : Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Fabergé embraces the dark with Beetlejuice-inspired fine jewellery collection

Fabergé x Beetlejuice Beetlejuice, UK

Global – Heritage luxury jeweller Fabergé has collaborated with Warner Bros Discovery Global Consumer Products on a Beetlejuice-inspired fine jewellery collection that celebrates the enduring legacy of Tim Burton’s cult classic film and its much-anticipated sequel. This 22-piece collection, aptly named Fabergé x Beetlejuice Beetlejuice, merges the storied elegance of Fabergé with Burton’s signature gothic aesthetic.

The collection was co-designed by Burton, alongside Oscar-winning costume designer Colleen Atwood and Fabergé’s creative team, including head of design Liisa Tallgren and creative director Josina von dem Bussche-Kessell. The result is a captivating fusion of Fabergé’s iconic craftsmanship and the macabre whimsy of Burton’s films.

Made from 18k white gold and adorned with emeralds, rubies and diamonds, each piece reflects the eerie yet playful motifs that are central to Beetlejuice. Highlights include spiral wrap rings that echo the Sandworm’s menacing form and Fabergé’s reimagined egg motif, transformed into striking spiral egg drop earrings and pendants. This special edition is a collector’s dream and taps into Gen Z’s archivist mindset, a topic we first revealed in Luxury Recrafted.

Exclusively available online through Fabergé and Saks, with limited stock and pre-orders available, the collection’s prices range from £6,800 to £16,500 ($8,981, €8,068 to $21,794, €19,575).

Strategic opportunity

When launching limited-edition physical collections – such as Fabergé x Beetlejuice Beetlejuice – consider offering digital collectables such as NFTs to reach a broader audience at a more accessible price point

Ikea launches peer-to-peer marketplace for second-hand furniture

Spain – Ikea has unveiled Ikea Preowned, a peer-to-peer marketplace where customers sell their unwanted furniture directly to one another.

Through Ikea Preowned, customers can list their furniture with their own photos and set their prices, while Ikea’s AI-enabled database adds promotional images and measurements. Buyers collect the items from sellers, who can choose to receive payment or an Ikea voucher with a 15% bonus.

The initiative is part of the company’s goal to become a fully circular business by 2030. It is being tested in Madrid until the end of 2024, with plans to extend to Oslo, before a potential global rollout.

Gen Z consumers are driving demand for conscious brands and second-hand retail. To find out more, head to our World Retail Congress 2024: The Value Contradiction report where we discuss how brands can appeal to younger customers through sustainable practices and products.

Updatables by Ikea and Space10's Everyday Experiments, Denmark

Strategic opportunity

Explore opportunities to create or expand platforms that facilitate the resale, recycling or repurposing of your products, creating a green ecosystem to maintain a connection with those who are interacting with your brand through secondary channels

Foresight Friday: Simar Deol, foresight analyst

Photography by The Future Laboratory

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar Deol delves into the positive news coming out of the fashion sector.

: Against the backdrop of an ever-expanding array of fast fashion shopping options, eBay’s announcement of its first ever Pre-Loved Fashion Week comes as a welcome relief. Running across London and New York in September 2024, the initiative taps into growing global demand for circular fashion, as highlighted in Resale Redux.

: In more positive news from the fashion sector, footwear retailer Schuh announced the introduction of single-shoe purchases across all its stores, catering specifically to customers with limb difference or disability. While such initiatives are long overdue, it is encouraging to see more brands offering options as part of the Inclusive Fashion Market.

: An interesting product launch comes from Alo Yoga, the quintessential LA athleisure brand we featured in our Brand Innovation Debrief: Alo Yoga. Marking its first foray into performance wear, the company has launched a running shoe, the Alo Runner. At a time when the running trainer market feels more crowded than ever, Alo is choosing to remain true to its ethos of mindfulness and wellness with its tagline ‘Inhale, Exhale, Run’.

Quote of the week

‘I was going to sleep but then I saw that photo of Jeremy Allen White with a dog, shot by Mert Alas from the latest Calvin Klein’

- Stylenotcom

Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

The Spring 2024 Nike x Jacquemus, Global

Global – Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis Vuitton and Dior. According to WeArisma, Nike generated £180.9m ($238.8m, €215.3m) in EMV, driven by its Olympic ambassadors and cultural storytelling. LeBron James alone contributed £16m ($21m, €19m) through 9.6m social media engagements.

Luxury brands also performed well, with Louis Vuitton and Dior earning £48m ($63.4m, €57m) and £46.6m ($61.5m, €55m) respectively. Vuitton’s display of the Olympic torch in a signature trunk was a standout moment.

Adidas, while generating £22.7m ($29.9m, €27m) in EMV, focused on direct ambassador influence, with Pharrell Williams and athletes Rebeca Andrade and Tom Daley leading the charge. ‘The buying journey has become more multifaceted and driven by inspiration, exploration, community and loyalty,’ said Jenny Tsai, CEO of WeArisma in a statement. ‘The Olympics is a key event for brands to be part of the culture and embrace communities and the ambassadors that have influence.’

In Five Fashion Activations Taking Olympic Gold, we unpack the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Strategic opportunity

Designing product placement, marketing and social media strategies to align with global events can help grow your brand, even when working with a smaller budget