Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

FT Live Future of Retail 2024: Three Key Takeaways

Investing in technology was top of the agenda as brands navigate how to incorporate generative AI into their retail strategies to better consumer e...

Retail : Technology : Event

Big Ideas

The Synthocene Era: Far Futures

The impact of The Synthocene Era on how we work, organise, connect and find meaning in life could be profound. LS:N Global explores the far future ...

Technology : Future Of Artificial Intelligence : Climate Change

Big Ideas

The Download: Milan Fashion Week spring/summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.

Milan Fashion Week : Bottega Veneta : Max Mara

Big Ideas

The Download: London Fashion Week Spring/Summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from London Fashion Week.

London Fashion Week : Spring/Summer 2025 : Tolu Coker

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and...

India : Gen Z : Identity

Big Ideas

The Download: New York Fashion Week Spring/Summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from New York Fashion Week.

New York Fashion Week : Spring/Summer 2025 : Willy Chavarría

Big Ideas

India’s Beauty Playground

To tap into India’s booming beauty market, global and local brands are leveraging skincare-infused make-up, men’s grooming innovations and localise...

India : Beauty : Skincare

Markets

Psychedelic Innovations

From new mental health treatments to thriving wellness tourism and functional foods, innovations in psychedelics are taking entire industries on a ...

Mental Health : Wellness : Psychedelic

Markets

Wellbeing Wear

Fashion has evolved beyond style and function to become a vital tool for boosting mental and physical wellbeing, providing both psychological comfo...

Fashion : Health : Design

Behaviours

Women Futures: Australia

What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still ...

Finance : Health & Wellness : Society

Big Ideas

Brand Innovation Debrief: Selfridges

Amid a global decline in department stores, Selfridges defies the trend through innovative strategies and a bold vision for the future.

Retail : Selfridges : Luxury

Big Ideas

X-tended Retail

Virtual stores and Web3 brand experiences have matured since the post-pandemic metaverse boom. Now, they offer more integrated e-commerce opportuni...

Retail : Pop-culture & Media : Technology

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...

Youth : Dating : Identity

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Paris Olympics 2024 : Luxury : Fashion

Big Ideas

Wellrooms in 2035

As the bathroom evolves into the wellroom, in 2035 houses could be designed to host functional spas, health data centres and sustainability eco-hub...

Future Of The Bathroom : Bathrooms : Bathroom Products

Behaviours

Gen Z in Singapore

Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...

Singapore : Emerging Youth : Gen Z

Big Ideas

Imbibe Live 2024: Five Drink Brands to Watch

Functional flavours, alcohol-free mixology and redefined wine took centre stage at Imbibe Live 2024 (1–2 July), the UK’s leading drinks trade show.

Drink : Imbibe Live 2024 : Food And Drink Futures

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region

Singapore : APAC Luxury : Retail

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...

Walmart : Retail Strategy : Gen Z