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John Lewis celebrates 100 iconic products for its centenary

John Lewis, UK

UK – John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi & Saatchi.

Drawing on the retailer’s archives, the single-shot film features 100 actors and 100 iconic products, spotlighting cultural moments shaped by John Lewis over the decades. Highlights include the rise of men’s grooming in its 1989 New Man issue and the early-2000s lava lamp revival.

The campaign echoes insights from our Heritage Brand-umentaries report, in which we highlighted how brands are turning to cinematic and long-form storytelling to showcase their history.

Alongside the campaign, John Lewis has unveiled a major fashion partnership with Topshop and Topman, set to launch in February 2026. Topshop will be stocked in 32 stores nationwide, while Topman will feature in six, with both also available online.

Strategic opportunity

Re-imagine legacy milestones as dynamic cultural narratives. Explore how anniversaries can unlock fresh creative campaigns that balance brand heritage with contemporary relevance

Monzo tackles financial literacy with The Book of Money

UK – British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching their financial potential due to a lack of money knowledge.

Monzo found that 72% of under-34s feel financially held back, while 63% of adults say thinking about money leaves them anxious or overwhelmed. Almost two in five (39%) have never been taught about money in a way that feels relevant or achievable.

Drawing on insights from a decade of customer conversations, the online bank has created an accessible guide that uses illustrations, infographics and jargon-free language to demystify topics from budgeting to pensions. All royalties will be donated to Money Ready, a financial education charity that supports 50,000 people annually.

The campaign shows how fintech brands are moving beyond products to create tangible educational tools that build trust, improve wellbeing and foster long-term relationships with their user base. For more insights on what’s new and next in financial literacy, read our Cultural Capital report.

Monzo, UK

Strategic opportunity

Position your brand as an educator by developing guides, toolkits or explainer content that demystifies your sector and makes complex topics accessible

Stat: Light preventative personal care routines on the rise

Photography by Karolina Grabowska, Poland

Global – Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global trends report highlighting how consumers are redefining personal care as central to overall health and wellbeing.

According to the study, 88% of consumers believe their routines have a positive impact on health, signalling a move beyond appearance to prevention and long-term wellness. ‘Everyday routines hold extraordinary power to benefit health and wellbeing,’ says Russell Dyer, chief corporate affairs officer at Kenvue.

While 73% spend less than 30 minutes daily on personal care, those who dedicate at least 15 minutes report stronger health benefits. Younger generations are leading the shift towards prevention-focused habits, with many wishing they had started earlier.

Consumers are also prioritising simplicity, preferring science-backed, easy-to-follow routines over complex regimens. Despite 62% citing healthcare providers as the most trusted source of advice, 80% turn to digital platforms for information.

For more insights on preventative health and wellness, explore our Longevity section.

Strategic opportunity

Reframe products as supporting long-term wellness and launch offerings that help Gen Z and Millennials start early with daily habits, positioning personal care as preventative health