Sustainability

We offer market-leading insight and analysis about the climate crisis space, inspiring our clients to respond creatively and effectively to the unfolding global emergency.

Rebranding Sustainability

Macro Trends

Rebranding Sustainability

How to reframe sustainability through the lens of brand strategy

Sustainability and Tomorrow’s Customer

Big Ideas

Sustainability and Tomorrow’s Customer

Drawn from over 20 voices across sustainability, we describe the future customer that our brand systems are already shaping

Sustainability is Dead

Big Ideas

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physical and digital realities

Compostable Cosmetics

Viewpoints

Compostable Cosmetics

British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace.

Symbiotic Signals

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Metamorphosis 2026: Fashion as Living System

Big Ideas

Metamorphosis 2026: Fashion as Living System

From live commerce and Digital Product Passports to repair platforms and cultural partnerships, Metamorphosis: Dialogues About Change 2026 revealed...

Fashion : Design : Retail

Rebranding Sustainability

Macro Trends

Rebranding Sustainability

How to reframe sustainability through the lens of brand strategy.

Sustainability : Marketing & Branding : Climate Crisis

Sustainability and Tomorrow’s Customer

Big Ideas

Sustainability and Tomorrow’s Customer

Imagine a world where better choices feel normal. Drawn from over 20 voices across sustainability – from architecture and retail to fashion and bra...

Sustainability

Big Ideas

New Naturalism

Nature doesn’t start over. It adapts, layer by layer. When marketing budgets are squeezed while consumer expectations rise, we argue for evolution ...

Sustainability : Advertising & Branding : Design

I-Beauty: The Next Beauty Powerhouse

Macro Trends

I-Beauty: The Next Beauty Powerhouse

India is setting the pace for the future of beauty, creating a scalable, culturally intelligent model that blends heritage with science and local i...

Beauty : Technology : Sustainability

LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Big Ideas

LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Evolving beyond its functional and desirable roles, packaging now stands as a marker of environmental credibility, material intelligence and ethica...

Packaging : Luxury : Innovation

Sensorial Sustainability

Big Ideas

Sensorial Sustainability

What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...

Sustainability

Equitable Energy Futures

Micro Trends

Equitable Energy Futures

As reliance on non-renewables becomes increasingly unsustainable, green energy will turn into a resource that local communities must learn to harve...

Design : Sustainability : Society

Innovation Debrief 2025: Nature’s New Language

Micro Trends

Innovation Debrief 2025: Nature’s New Language

As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talkin...

Design : Sustainability : Technology

Innovation Debrief 2025: Resilient Appetites

Micro Trends

Innovation Debrief 2025: Resilient Appetites

In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...

Technology : Food & Drink : Luxury

Repair Renaissance

Micro Trends

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

Fashion : Sustainability : Luxury

Viva Technology 2025: Decoding a Decisive Moment for Tech

Big Ideas

Viva Technology 2025: Decoding a Decisive Moment for Tech

At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where the future of tech must lead: human-fi...

Technology : Artificial Intelligence : Retail

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