Why travel could become a one-trip industry

Viewpoints

Why travel could become a one-trip industry

Yvonne Küpper of FairAway Travel, on travel brands’ sustainable responsibilitis, the impact of Covid-19, and how to avoid greenwashing.
Travel Experience : Travelling : Tourism
Post-purpose Brands

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail : Branding : Purpose
Food Waste Innovation

Markets

Food Waste Innovation

From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.
Food : Retail : Sustainability
Eco-ambitious Retail

Micro Trends

Eco-ambitious Retail

Brands are self-imposing sustainability goals on their businesses that – while initially financially impactful – validate them as fundamental to fu...
Retail : Sustainability : Brand 2020
Tech brands must address the environmental emergency

Viewpoints

Tech brands must address the environmental emergency

The challenge for tech firms over the next decade is to make the transition from profitability to solidarity, says Andres Colmenares, co-founder of...
Digital : Sustainability : Media
The Destinations Living our Slow Tourism Future

Big Ideas

The Destinations Living our Slow Tourism Future

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to protecting their l...
Travel : Hospitality : Sustainability
Purpose in 2030: Generation Betterment

Big Ideas

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...
Scenario : Branding : Purpose
Five Future Home Scenarios for 2050

Big Ideas

Five Future Home Scenarios for 2050

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will look very d...
Society : Sustainability : Health And Wellness
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