Radical Relief

Micro Trends

Radical Relief

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.
Youth : Health : Wellness
Tackling racism in brands’ audio content

Viewpoints

Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...
Advertising : Audio : Diversity
The youth voices of Intersectional Environmentalism

Viewpoints

The youth voices of Intersectional Environmentalism

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.
Youth : Sustainability : Intersectionality
Reclaiming Black Beauty

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...
Beauty : Retail : Inclusivity
Diversifying Nature

Micro Trends

Diversifying Nature

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains accessible to ...
Intersectionality : Leisure : Future Cities
Graphic Activism

Design Directions

Graphic Activism

Activism narratives are being reframed through the lens of one-world, future-positive mindsets, fuelled by online conversation and nostalgic aesthe...
Society : Design : Fashion
Race-empowered wellness

Big Ideas

Race-empowered wellness

From fitness platforms to sonic escapism, global majority communities are launching transformational healing services away from their oppressors.
Wellness : Diversity : Inclusion
Menopausal empowerment

Viewpoints

Menopausal empowerment

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this important life...
Health And Wellness : Health Technology : Menopause
Trans-positive beauty and wellness campaigns

Big Ideas

Trans-positive beauty and wellness campaigns

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+ inclusion.
Health And Wellness : Transgender : Non-binary
It’s time to decolonise education, say Gen Z

Viewpoints

It’s time to decolonise education, say Gen Z

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised education reform.
Youth : Education : BLM
Raw and real: a new era for influencer marketing

Viewpoints

Raw and real: a new era for influencer marketing

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail : Covid-19 : Feedback Frontiers
Black Lives Matter: the business response

Big Ideas

Black Lives Matter: the business response

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...
Black Lives Matter : Society : Campaign
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