How Medicine can Learn from Gaming

Viewpoints

How Medicine can Learn from Gaming

Clinical learning experiences through simulation have gained momentum and virtual reality (VR) is emerging as a new, powerful training tool for sur...
Health & Wellness : Technology : Gaming
Cannes Lions 2023: AI Mania and the Meh-taverse

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...
Media : Advertising : Technology
Gender Euphoria in VR

Viewpoints

Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...
Health & Wellness : Society : Media & Entertainment
Auto Entertainment

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...
Mobility : Entertainment : Technology
Game-Fi Rising

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming : Finance : Technology
Gamer Wellness Market

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...
Health & Wellness : Gaming : Sport
Can the foodverse secure restaurants’ future?

Viewpoints

Can the foodverse secure restaurants’ future?

Supreet Raju, co-founder of OneRare, unpacks the potential that Web3 can offer food brands, chefs and the public by bridging digital and real-life ...
Food : Metaverse : Marketing
Five Future Paths for Metaverse Beauty

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty : Wellness : Metaverse
NFT-ainment

Micro Trends

NFT-ainment

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.
Technology : Media & Entertainment : Finance
It’s time to wake up to the metaverse mall

Viewpoints

It’s time to wake up to the metaverse mall

With Fortnite, Minecraft and Roblox thriving, the metaverse’s doors have been flung open. But when will retailers start building their own virtual ...
Retail : Technology : Gaming
Affirmative Avatars Market

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...
Gaming : Avatars : Web3
Chinese Entertainment Market

Markets

Chinese Entertainment Market

As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.
Media : Technology : Entertainment
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