Claude’s Keep Thinking campaign positions AI agent as problem-solving tool

Global – In a new campaign entitled Keep Thinking, AI agent Claude is framed as the go-to tool for problem-solvers.

Launched with independent UK-based agency Mother, the advertisement positions Claude as a partner capable of amplifying human intelligence, showing how humans and AI can co-create solutions to a range of problems.

This echoes insights from our report, The Synthocene Era: Merging Human and Machine Intelligence, in which we explore how human and AI co-creation are blurring the lines between what is natural and what is artificial.

The campaign arrives as users increasingly rely on Claude for complex tasks – from debugging code to analysing dense research and developing new products – cutting work that once took weeks down to hours. The 90-second film captures this ethos, showcasing the moment a problem becomes an invitation.