Future Château launches mid-strength wines at Selfridges

UK – Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines designed to bring the full flavour of wine into everyday life with less alcohol and fewer calories.

The range includes a Syrah Grenache red, a Sauvignon Vermentino white and a sparkling Chardonnay-led cuvée, each created with 100% premium grapes and traditional winemaking methods. Despite being two-thirds lighter in alcohol, the wines are crafted to deliver the same aroma, structure and mouthfeel as full-strength bottle – making them suitable for weekday dinners, long lunches or casual celebrations.

Each bottle carries an iridescent label that merges the gothic aesthetic of grand château wines with 1980s-inspired futurism, reflecting the brand’s balance of tradition and reinvention. Benn’s vision is to make wine more adaptable to modern lifestyles without compromising on taste. 

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