Stat: Taylor Swift and Travis Kelce’s engagement set to spark wedding spending boom

US – Taylor Swift and Travis Kelce’s engagement is poised to spark a £296m ($400m, €339m) surge in US wedding-related spending over the next two years, according to a new report by The Knot. Dubbed The Swiftification of Weddings, the trend is expected to influence everything from floral arrangements to bridal fashion. 

The Knot forecasts £163m ($220m, €186m) in additional spending on pre-wedding events such as bridal showers, bachelor/bachelorette parties and rehearsal dinners, and £133m ($180m, €152m) on honeymoons alone. Wedding professionals are preparing for a ripple effect, with 50% expecting Swift’s highly publicised nuptials to affect their business. 

Jewellers, florists, photographers and bridal stylists are among those predicted to benefit most. The Knot also expects an £89m ($120m, €102m) increase in spending on engagement professionals such as proposal photographers and floral designers, and a £148m ($200m, €169m) rise in wedding attire purchases. 

Searches for ‘garden’ on The Knot Vendor Marketplace rose by 70% in the week of Swift’s engagement, reflecting growing interest in romantic, nature-inspired aesthetics. While The Knot notes these figures are based on predictions, the pop culture power of Swift remains a formidable market force. 

The Knot notes these predictions are based on audience surveys and quantitative site behaviour data.  

Our newly released report, Parasocial Relationships in 2030, explores the powerful influence of celebrities on their fans and how businesses can harness this dynamic for commercial gain.