Stat: US adults are losing confidence in capitalism 

US – Americans’ faith in capitalism is waning, according to new Gallup data. Just 54% of US adults now view capitalism positively, the lowest figure since the polling group began tracking the sentiment 15 years ago. In 2010, around 60% expressed support, with numbers holding steady until a downturn in 2018 and again after 2021. 

By contrast, positive views of socialism have hovered around 39% since 2010, but this year marks a tipping point: a majority of Democrats (66%) rated socialism positively, compared with just 42% for capitalism. Republicans remain firmly supportive of capitalism (74% compared to 14% for socialism). 

Americans are still enthusiastic about aspects of free enterprise. The survey found 95% of respondents support small businesses, while 81% back free enterprise. Yet big business fared poorly, with only 37% viewing it favourably – down from 58% in 2012. 

The poll reflects wider disillusionment amid a tight job market, low consumer confidence and growing doubts that hard work guarantees upward mobility, raising questions about the resilience of the American Dream.  

This aligns with findings from our New Codes of Value and Gen Z’s New Value System reports, which explore how evolving consumer mindsets are driving purchasing decisions.