Sensory Destinations

Micro Trends

Sensory Destinations

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.
Travel : Hospitality : Tourism
Chinese Travel Market

Markets

Chinese Travel Market

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.
Travel : Tourism : Hospitality
Imagination Travel

Markets

Imagination Travel

The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.
Travel : Tourism : Hospitality
Why travel could become a one-trip industry

Viewpoints

Why travel could become a one-trip industry

Yvonne Küpper of FairAway Travel, on travel brands’ sustainable responsibilitis, the impact of Covid-19, and how to avoid greenwashing.
Travel Experience : Travelling : Tourism
Before & After Travel

Micro Trends

Before & After Travel

Travel and hospitality brands are future-proofing their customer relationships by providing services to elevate the pre- and post-trip experience....
Travel : Hospitality : Hotel
Co-mmunity Spaces

Micro Trends

Co-mmunity Spaces

New hospitality spaces are drawing inspiration from co-working and members’ clubs with hybrid offerings that mix work, play and rest under one roof.
Workplace : Society : Hospitality
Romance Travel Reignited

Markets

Romance Travel Reignited

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...
Travel : Hospitality : Society
Voyage Apparel

Micro Trends

Voyage Apparel

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic affluent c...
Luxury : Fashion : Travel
Hoteliers must embrace the rise of non-monogamy

Viewpoints

Hoteliers must embrace the rise of non-monogamy

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections with various partners.
Travel : Hospitality : Luxury
Psychedelic Wellness Market

Markets

Psychedelic Wellness Market

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.
Wellness : Travel : Medicine
Togetherness Travel

Micro Trends

Togetherness Travel

With modern families and friends dispersed across the world, people are turning to travel as a way to stay physically connected.
Travel : Tourism : Hospitality
Baby Boomer Travel Market

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel : Baby Boomers : Hospitality
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