Gucci’s Robert Triefus on redefining luxury

Viewpoints

Gucci’s Robert Triefus on redefining luxury

Gucci’s executive vice-president of brand and customer engagement discusses the inter-Covid lessons for luxury – and what The Five States of Luxury...
Luxury : Retail : Fashion
Five future paths for luxury collaborations

Big Ideas

Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.
Luxury : Sustainability : Fashion
The future of luxury lies in escapism

Viewpoints

The future of luxury lies in escapism

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book, Future Luxe.
Luxury : Travel : Health & Wellness
Anti-ostentation Attitudes

Micro Trends

Anti-ostentation Attitudes

From influencer conduct to social media platforms, more considerate luxury marketing is emerging online in which brands are exploring new role models.
Luxury : Marketing : Society
Premium Homeware Market

Markets

Premium Homeware Market

Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.
Luxury : Retail : Design
Five luxury brands exploring longevity marketing

Big Ideas

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.
Luxury : Media : Marketing
Brynn Wallner on future-proofing luxury marketing

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.
Luxury : Youth : Branding
Will NFT luxury assets transform consumer values?

Viewpoints

Will NFT luxury assets transform consumer values?

Artist Sebastian ErraZuriz and his studio have created Digital Diamonds, the world’s first crypto gems. But are luxurians ready for a future of int...
Luxury : Technology : NFTs
Healing Luxury

Micro Trends

Healing Luxury

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s value proposi...
Luxury : China : Health And Wellness
Five minds changing luxury fashion perspectives

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury : Retail : Technology
How luxury car brands can navigate an electric future

Viewpoints

How luxury car brands can navigate an electric future

The car has always been a mark of independence, freedom and status but as innovation and attitudes to mobility evolve, what future purpose will car...
Mobility : Luxury : Technology
How football can kick luxury brands into shape

Viewpoints

How football can kick luxury brands into shape

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.
Luxury : Sport : Advertising
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