Cyclical Fitness

Micro Trends

Cyclical Fitness

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall wellbeing.
Health And Fitness : Women's Health : Health And Wellness
It’s time sexual wellness got real

Viewpoints

It’s time sexual wellness got real

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality through an intersectional lens, writes...
Health & Wellness : Seuxal Wellness : Intersectionality
Healing Luxury

Micro Trends

Healing Luxury

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s value proposi...
Luxury : China : Health And Wellness
Exertainment Market

Markets

Exertainment Market

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...
Fitness : Entertainment : Wellness
How joyscrolling can uplift brand storytelling

Big Ideas

How joyscrolling can uplift brand storytelling

A news cycle of global trauma is driving an interest in more uplifting storytelling and positive headlines as people seek radical optimism from joy...
Health & Wellness : Technology : Media
Hacking the senses will redefine self-care

Viewpoints

Hacking the senses will redefine self-care

Charles Spence, a world expert in multi-sensory perception, highlights how knowledge of our senses can have a profound effect on health and wellbei...
Health : Wellness : Sensory Experience
The future according to: Sam Moyo

Viewpoints

The future according to: Sam Moyo

From launching a sober rave movement to coaching businesses on mysticism, the wellbeing expert offers a holistic insight into the future of work.
Health And Wellness : Workplace : Society
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Big Ideas

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.
Beauty : Wellness : Technology
Radical Relief

Micro Trends

Radical Relief

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.
Youth : Health : Wellness
Diversifying Nature

Micro Trends

Diversifying Nature

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains accessible to ...
Intersectionality : Leisure : Future Cities
Club Psora’s network is destigmatising skin conditions

Viewpoints

Club Psora’s network is destigmatising skin conditions

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and normalises long-term...
Health And Wellness : Beauty : Skincare
What will wellness look like in 2030?

Big Ideas

What will wellness look like in 2030?

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us embrace ou...
Far Futures : Health : Wellness
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