Exertainment Market

Markets

Exertainment Market

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...
Fitness : Entertainment : Wellness
How joyscrolling can uplift brand storytelling

Big Ideas

How joyscrolling can uplift brand storytelling

A news cycle of global trauma is driving an interest in more uplifting storytelling and positive headlines as people seek radical optimism from joy...
Health & Wellness : Technology : Media
Hacking the senses will redefine self-care

Viewpoints

Hacking the senses will redefine self-care

Charles Spence, a world expert in multi-sensory perception, highlights how knowledge of our senses can have a profound effect on health and wellbei...
Health : Wellness : Sensory Experience
The future according to: Sam Moyo

Viewpoints

The future according to: Sam Moyo

From launching a sober rave movement to coaching businesses on mysticism, the wellbeing expert offers a holistic insight into the future of work.
Health And Wellness : Workplace : Society
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Big Ideas

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.
Beauty : Wellness : Technology
Radical Relief

Micro Trends

Radical Relief

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.
Youth : Health : Wellness
Diversifying Nature

Micro Trends

Diversifying Nature

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains accessible to ...
Intersectionality : Leisure : Future Cities
Club Psora’s network is destigmatising skin conditions

Viewpoints

Club Psora’s network is destigmatising skin conditions

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and normalises long-term...
Health And Wellness : Beauty : Skincare
What will wellness look like in 2030?

Big Ideas

What will wellness look like in 2030?

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us embrace ou...
Far Futures : Health : Wellness
Fulfilment Furnishings

Micro Trends

Fulfilment Furnishings

The global pandemic has shifted people’s priorities to focus on home furnishings that place wellbeing at the fore, in both physical and digital sce...
Health : Wellness : Workplace
Bio-engineering the future of intimacy

Viewpoints

Bio-engineering the future of intimacy

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced arousal by bio-...
Technology : Intimacy : Scent
Life Support is a platform for digital grieving

News

Life Support is a platform for digital grieving

Design studio The Liminal Space has unveiled Life Support, a digital space that aims to provide guidance for those experiencing loss.
Health And Wellness : Society : Technology
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