Solar Sustenance

Micro Trends

Solar Sustenance

The sun is rising once again as a source of inspiration for food and drink brands, which are exploring solar sustenance as a long-term solution to ...
Food : Drink : Sustainability
Coffee: The New Wellness Ingredient?

Viewpoints

Coffee: The New Wellness Ingredient?

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean to bio-hack.
Drink : Coffee : Lifestyle
Cannabis Market Update

Markets

Cannabis Market Update

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.
Food : Drink : Retail
How Travel Retail is Evolving

Big Ideas

How Travel Retail is Evolving

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round up key insig...
Retail : Travel : Beauty
Future Forecast 2023: Drink

Big Ideas

Future Forecast 2023: Drink

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and countries like ...
Drink : Sustainability : Packaging
Future Forecast 2023: Food

Big Ideas

Future Forecast 2023: Food

The post-Covid rush to be out, meet people and eat out has faded, dampened by rising living costs and global financial turmoil, which is set to con...
Food : Sustainability : Technology
Supermarkets in 2050

Big Ideas

Supermarkets in 2050

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly recommenda...
Food : Health : Wellness
Adaptive Appetites

Macro Trends

Adaptive Appetites

As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are adapting rapidly – embracing frugality, in...
Food : Drink : Society
Why the Future of Alt-meats relies on Tech

Viewpoints

Why the Future of Alt-meats relies on Tech

Barak Orenstein, vice-president of marketing for SavorEat, believes technology holds the power to push the alternative meats category forward.
Food : Technology : Health
Tinned Tipples

Micro Trends

Tinned Tipples

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to accelerate its transition to tins.
Drink : Society : Packaging
Activist OOH Advertising

Micro Trends

Activist OOH Advertising

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.
Drink : Advertising & Branding : Sustainability
Gen Z are waking up the Energy Category

Viewpoints

Gen Z are waking up the Energy Category

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the Gen Z consumer.
Youth : Wellness : Drinks
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