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Young Vic rebrands theatre as an antidote to algorithm culture

Young Vic exterior poster, Girls Concept by Émilie Chen, UK

Young Vic, UK

UK – London theatre the Young Vic has unveiled a new identity positioning live theatre as a counterpoint to the algorithm. Developed in partnership with artistic director Nadia Fall and creative agency venturethree, the rebranding centres on an invitation to artists to create ‘disobedient theatre’ that collapses the distance between people and perspectives.

The rebranding is a response to a digital landscape increasingly shaped by recommendation engines that reinforce existing viewpoints. In contrast, the Young Vic argues for theatre as a shared, physical encounter that exposes audiences to unfamiliar ideas and experiences.

The visual identity draws directly from the theatre’s architecture and intimate stage design, where proximity between performer and audience is central to the experience. Perspective is embedded into the distorted wordmark, pulling the eye inwards to mimic the feeling of being drawn closer to the action.

Motion blur and subtle animation create a sense of shifting viewpoints, while a deliberately hand-made aesthetic reinforces the theatre’s commitment to raw, artist-led work. As explored in our Human by Design report crafted textures, imperfect compositions and visibly human design cues are increasingly being used by brands and organisations to forge deeper connections and stand out in an increasingly automated landscape.

Strategic opportunity

As digital environments become increasingly predictive, brands can differentiate by designing physical and visual experiences that introduce friction, perspective shift and invite consumers to feel something real

Deliveroo moves beyond home consumption with new in-app restaurant reservations

UK – Deliveroo has introduced Deliveroo Reservations, a new in-app feature allowing customers to browse live restaurant availability and book tables directly through the platform.

Launching first in London, the service integrates SevenRooms’ reservation and customer relationship management (CRM) technology, giving users access to tables at restaurants.

The move marks Deliveroo’s latest expansion beyond home delivery and follows DoorDash’s acquisition of Deliveroo and SevenRooms in 2025. It also signals a wider shift as delivery platforms look to capture value across the full dining journey, from at-home consumption to out-of-home dining.

Features include real-time availability, cancellation alerts and group bookings for up to eight people. Deliveroo says the integration will help restaurants increase discoverability and grow in-store sales.

Head to our newly released future of drinks report, Liquid Intentions, to understand the emerging opportunities, rituals and consumer needs shaping out-of-home consumption.

Papa's, India

Strategic opportunity

The line between eating in and dining out is disappearing. How can brands build connected food ecosystems that own the entire dining journey – from delivery and discovery to reservations, loyalty and in-venue experience?

Stat: How climate awareness is altering travel behaviour

Photography by Mykhailo Volkov, Poland

UK – According to Booking.com’s Travel & Sustainability Report, travellers are rethinking where, when and why they travel as extreme weather reshapes holiday planning.

In the past year, 22% of Britons have cancelled or changed trips due to weather-related concerns, while 54% now believe some destinations are too hot to visit at certain times of the year.

This growing climate awareness is already influencing behaviour. More than a quarter (26%) of travellers are actively seeking cooler destinations, while 45% have removed locations from their travel wish lists entirely.

The report also reveals a generational divide in how sustainable travel is understood. Baby Boomers are more likely to focus on reducing waste and energy consumption, with 65% saying they always reduce waste while travelling, compared with 43% of Gen Z. Younger travellers, however, are prioritising culturally and environmentally immersive experiences, with 34% of Gen Z engaging in activities linked to local or Indigenous cultures over the past year, echoing insights from our Optimised Odysseys macrotrend report.

Interest in certified sustainable accommodation remains consistent across age groups, with about a third planning to stay in sustainability-certified properties. In 2025 alone, travellers booked 100m room nights at certified properties through Booking.com, signalling that sustainable travel is moving into the mainstream.

Learn more about why travel and hospitality brands must adapt to new sustainability principles or risk being left behind in our How Climate Change is Re-routing Travel report.

Strategic opportunity

Design travel experiences that respond to shifting behaviours – from cooler-season programming to locally rooted cultural partnerships that position sustainability as experiential value