Daily Signals 12.11.2025

Signals

Luxury beauty brand Hyrular brings a surreal edge to make-up, a daily recap from Web Summit 2025 and why 73% of retail employees are planning to quit their jobs.

Hyrular launches surreal beauty that breaks the mould

Hyrular, UK
Hyrular, UK
Hyrular, UK

UK – Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.

Inspired by avant-garde fashion and cinematic aesthetics, the brand aims to create products for those who want to break free from conventional beauty norms and embrace bold, unusual looks.

The debut offering, Nebubalm, is a vegan multi-chrome lip balm that comes in two striking shades. It features light-reflecting finishes with pearlescent and shimmer effects, capturing Hyrular’s mission to make beauty that is imaginative, expressive and visually striking.

‘Why is no one making beauty for us? The industry’s demand for sameness leaves no room for the strange, the cinematic or the surreal,’ Hyrular says in its launch statement. The brand is positioning itself for consumers who want imaginative, visually striking products rather than conventional beauty dictated by algorithms and elite ideals.

This approach aligns with LS:N Global’s upcoming macrotrend, The Great Beauty Blur, which explores how brands can embrace friction, complexity and cultural nuance to foster authentic engagement and spark consumer curiosity.

Join us for tomorrow’s webinar on The Great Beauty Blur by RSVPing here.

Strategic opportunity

By making strangeness and surrealism central to their creative language, brands can cultivate a beauty culture where complexity and curiosity outweigh uniformity

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Portugal – More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have taken centre stage.

On Monday 10 November 2025, opening speakers included TikTok star Khaby Lame, tennis champion Maria Sharapova and Lovable AI CEO Anton Osika, each exploring how technology is reshaping their industries.

Circularity led early discussions on Tuesday 11 November, as the full event kicked off with Syre CEO Dennis Nobelius announcing a multi-year partnership with Nike to integrate the company’s circular polyester into Nike’s performance lines – a major shift in its materials strategy. Nobelius pointed to the exclusivity and innovation of recycled products as a selling point for brands, reflecting insights from our Rebranding Sustainability series which detailed the need for a new approach that embeds sustainability in business models, rather than platforming it.

Meanwhile, Visa’s global head of product Mark Nelson unveiled the company’s strategy to develop financial tools for creators, recognising them as SMEs and accommodating their non-traditional revenue models. Gen Z influencers and entrepreneurs Grace Beverley and Josh Richards echoed this evolution, highlighting how creators are building sophisticated businesses rooted in audience insight, rather than merchandise sales. For more on how influencer culture is changing the world as we know it, head to our The New Creatorverse report.

Web Summit 2025. Photography by Paul Devlin, Lisbon, Portugal
Opening night of Web Summit 2025. Photography by Ramsey Card, Lisbon, Portugal
Grace Beverley at Web Summit 2025, photography by Carlos Rodrigues, Lisbon, Portugal

Strategic opportunity

Develop financial tools for a new generation of entrepreneurs – from saving guides for irregular income to AI agents that automatically chase invoices – as creators become fully fledged business operators shaping the future of business 

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Walmart, US Walmart, US

UK – UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that nearly three-quarters (73%) of retail employees are looking to leave their jobs. 

Vestd’s Workplace Values Study found that almost one in four retail staff plan to quit within the next three months, citing heavy workloads and poor work/life balance as key pressures. The report also noted rising incidents of anti-social behaviour towards staff, with many being offered training to handle abuse from customers. 

Mental health emerged as a key concern, ranking third among workplace benefits. Yet almost a third of retail employees said they don’t feel comfortable discussing mental health issues at work, despite 94% experiencing stress. 

Financial rewards were ranked as employees’ top priority, with bonus and performance-based schemes seen as more motivating than traditional staff discounts. Nearly 60% also said share ownership would make them more loyal to their employer. 

Vestd founder and CEO Ifty Nasir warned: ‘Employers must address these issues to retain staff and avoid a huge walkout during the busiest shopping period of the year.’  

Explore our Retail Staff Futures and Work States Futures reports to uncover the key strategic opportunities shaping the future retail workforce and workplace. 

Strategic opportunity

Integrate mental health support, flexible scheduling and clear career paths into the employee value proposition, using technology and training to make wellbeing a core driver of retention and resilience 

Previous Daily Signals Articles
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN