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Beauty
From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.
Markets
Savoury Beauty Market
In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger nostalgia, stir emotion and draw on regional flavour traditions
Markets
Tattoo Tourism Market
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragrance formulas and align with changing chemical and sourcing regulations.
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.
Big Ideas
Breakthrough Biohacks
What are the next buzzword ingredients and treatments linked to longevity lifestyles?
Webinars
RSVP: The Great Beauty Blur Online Event
Join us on 13 November for an overview of our latest beauty, health and wellness sector insights, presented by the team behind the macrotrend.
Beauty
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Health
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Wellness
Markets
Everyday Cosplay
From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed f...
Fashion
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Beauty
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Fantasy
Markets
Savoury Beauty Market
In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger nostalgia, stir emotion and draw on regional fl...
Food & Drink
:
Beauty
:
Health & Wellness
Markets
Gen Z in South Korea
Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine hits through K-pop, K-beauty and K-idul...
Beauty
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Pop Culture & Media
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Gen Z
Micro Trends
Scenario-based Airport Beauty
Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual...
Retail
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Beauty
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Health & Wellness
Markets
Neo-community Market
From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail
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Pop-culture & Media
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Society
Markets
Collaboration Culture
Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...
Fashion
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Sports & Leisure
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Beauty
Micro Trends
Innovation Debrief 2025: Collagen’s New Frontiers
Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...
Food & Drink
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Beauty
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Health & Wellness
Micro Trends
EQ-Beauty
AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...
Beauty
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Technology
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AI
Markets
Bougie Basics
Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...
Beauty
:
Luxury
:
Design
Markets
Tattoo Tourism Market
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages and educational inking sessions.
Tattoos
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Travel & Hospitality
:
Body Art
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
:
Technology
:
Retail
VIEW MORE
Related to Beauty
Viewpoints
India’s Me-First Generation
Youth
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Pop Culture & Media
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Retail
Daily Signals
Foresight Friday: Rose Coffey, senior foresight analyst
Foresight Friday
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Fashion
:
Beauty
Daily Signals
Koyia perfumery asks customers to pay with time rather than money
Retail
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Beauty
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Wellness
Webinars
Optimised Odysseys On-demand Webinar
Online Event
:
Travel & Hospitality
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Technology
Big Ideas
Parasocial Relationships in 2030
Youth
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Pop-culture & Media
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Retail
Daily Signals
Bluemercury campaign reframes age as an empowering opportunity
Campaign
:
Beauty
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Gen X
VIEW MORE
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