LSN : Daily Signals : 01 : 06 : 26

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Diesel x Tinder For Successful Loving, Global

Global – Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQIA+ visibility, inclusivity and self-expression. Reworking Diesel’s long-running For Successful Living slogan, the collaboration positions love as expansive, fluid and self-defined.

The campaign includes interviews with LGBTQIA+ community members led by artist and model Gigi Goode which explore contemporary relationships and identity through candid conversations. ‘It’s not about idealising love, but defending it and giving it a voice,’ said Diesel creative director Glenn Martens.

Alongside the launch, Diesel and Tinder will donate a combined £147,000 ($200,000, €170,000) to Outright International to support LGBTQIA+ employment and entrepreneurship initiatives in Colombia, South Africa, Ukraine and the Philippines.

As noted in our Future Forecast 2026: Marketing, Advertising & Branding microtrend brands are using the power of legacy language and remixing classic slogans. Diesel’s reinterpretation of For Successful Living demonstrates how heritage slogans can be updated through contemporary values rather than discarded altogether.

Strategic opportunity

Consider how your brand can adapt legacy campaigns, heritage taglines and brand codes to align with evolving cultural conversations

Four Seasons unveils new private jet experiences for 2028

Global – Four Seasons has revealed a series of Private Jet Experience itineraries for 2028, designed around upcoming hotel openings and immersive travel experiences.

The relaunched Uncharted Discovery and New World Icons journeys will include stays at forthcoming Four Seasons properties in Cartagena, Puerto Rico and Venice, alongside experiences such as Antarctic expeditions and visits to Iceland’s Blue Lagoon. Guests will travel on a custom-configured Airbus A321neo-LR which will be limited to 48 passengers.

This move reflects how hospitality brands are increasingly using private aviation and curated itineraries to strengthen loyalty, differentiate premium offerings and showcase global portfolios. For travel and luxury businesses, the model highlights a growing demand for seamless, experience-led travel centred on exclusivity, wellbeing and local cultural opportunities.

In the Gilded Luxury Travel section of our Optimised Odysseys travel report, we highlight the shift towards exclusive, flexible post-luxe travel as Millennials become dominant luxury consumers. In addition, affluent travellers are prioritising lasting emotional value and transformative travel over excessive displays of wealth.

Four Seasons Private Jet Experience, Global

Strategic opportunity

Brands should explore how multiple services can be integrated into seamless ecosystems rather than standalone products and create itineraries that prioritise emotional and cultural immersion over traditional sightseeing

Stat: Why authenticity is the core feature of resale

Photography by Taras Chuiko, Poland

UK – The Intellectual Property Office (IPO) has launched a guide to help people avoid counterfeit goods sold on resale platforms. The initiative forms part of the organisation’s campaign Second-hand, Not Second Best, developed in partnership with Vinted to give shoppers greater confidence when navigating the pre-loved market.

IPO research reveals that one in four UK consumers who bought pre-loved clothing last year unknowingly purchased a counterfeit item. Notably, 14% of those affected said the experience has discouraged them from purchasing second-hand goods altogether, highlighting the importance of trust within circular commerce ecosystems.

Encouraging people to verify seller credentials, scrutinise product details and use platform-protection tools, the initiative signals a broader shift towards authentication as a core feature of circular commerce. As pre-loved markets continue to grow, the ability to verify provenance and legitimacy is becoming as important as price, sustainability credentials and product availability.

In our Post-purchase Commerce report, we highlight how connected product identities may become critical tools for brands seeking to maintain visibility, trust and community across multiple ownership cycles.

Strategic opportunity

As resale grows, trust becomes infrastructure. Invest in authentication, verification and provenance experiences that help consumers buy with confidence