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How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Plant Pulses by Marcin Rusak for Perrier-Jouët, Design Miami 2025, US

US – At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, sonic installation. Called Plant Pulses, the work visualised ultrasonic signals released by plants during stress and recovery, converting normally inaudible data into light, sound and form.

At its centre was a resin-encased botanical sculpture resembling a contemporary herbarium, with vine cuttings, European birthwort and white clover embedded inside to represent ecological health in the Champagne region. A surrounding ring of screens displayed animated graphics based on research from AGH University of Kraków, where scientists studied plant emissions during dehydration and rehydration. These signals shaped a soundscape that shifted from sharp pulses to softer rhythms.

Perrier-Jouët noted that the ultrasonic studies could eventually inform new approaches to vineyard monitoring, signalling how design experimentation may feed back into agricultural innovation, a topic we explore in our Symbiotic Signals report.

The installation reflects a new era of luxury in which luxury brands increasingly act as guardians of eco-systems, demonstrating eco-confidence at times when scrutiny of sustainable claims and greenwashing is peaking, as explored in our Luxury Recrafted report.

Strategic opportunity

Translate complex or invisible data into multi-sensory experiences that educate and captivate your audience, using design as a bridge between scientific insight, brand storytelling and long-term innovation

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global – Wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare. Announced at Global Wellness Summit 2025, the collaboration marks Myndstream’s formal entry into the healthcare sector, building on the brand’s ongoing research with academic and wellness institutions into music’s therapeutic impact.

Under the agreement, Mayo Clinic has taken an equity stake in Myndstream, with Mayo Clinic’s Dr Dawn Mussallem – oncologist, lifestyle medicine physician and stage 4 cancer survivor – working with the team to investigate how intentional music-listening can reduce stress, support patient recovery and enhance clinician wellbeing. The initiative aims to translate decades of evidence linking music to improvements in anxiety, cardiac health, dementia care and pain management into rigorous, outcome-driven applications.

Founder Freddie Moross describes the project as a chance to ‘explore and seek to validate what so many know instinctively – that music can be a profound tool for healing and human connection’ – a topic we have been tracking since 2019.

For more insights from Global Wellness Summit 2025, head to our event recap.

Myndstream and Mayo Clinic

Strategic opportunity

Harness functional music to design multi-sensory experiences that reduce stress, boost sleep and enhance recovery, transforming sound from background ambience into a measurable tool for guest wellbeing and brand differentiation

Stat: US sports fans show high engagement across travel, gaming and media

Why Do It? by Nike, US

US – According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with non-fans, highlighting the intersection of fandom and travel.

The study also finds that 40% of patriotic fans support more than one national team, signalling opportunities for Belonging Bars – spaces designed to foster inclusion across demographics, sports and fan communities. As explored in our recent report, designing for belonging can help brands and venues connect with increasingly multi-aligned fan bases.

Elsewhere, cross-media engagement remains high. Some 69% of this group play games multiple times a week, keeping tournament energy alive through EA Sports FC and other titles. They are also 28% more likely to second-screen and 23% more likely to look up related information while watching live sports. As noted in Streaming’s Next Frontier, these behaviours underline the blending of live and digital media experiences in fan engagement.

Together, these insights show how fandom is increasingly multi-dimensional, spanning travel, gaming and live media engagement.

Strategic opportunity

Develop integrated fan experiences that span travel, gaming and live sports, offering multi-platform engagement and inclusive social spaces to connect with globally mobile sports audiences