Daily Signals 22.10.2025

Signals

The latest from Dutch Design Week 2025, Oatly reveals the Future of Taste in new flavour report and spring/summer 2026 runways fall short on size inclusivity.

Dutch Design Week 2025: Slowing AI and fostering empathy

The Digital Detoxery by Noortje van Velzen. Image courtesy of Social Design Talent Award 2025, The Netherlands
Exotic Species in the Robot Ecosystem by Sookyun Yang. Part of Other Intelligences by MU Hybrid Art House. Photography by Bram Versteeg, The Netherlands
From Text-to-Clay by Vera van der Burg, The Netherlands

The Netherlands – The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The theme is a call to the design industry to keep room for experimentation, a key component of the festival. 

In contrast with last year’s strong focus on Artificial Intelligence and a future of blurred realities, this year, graduates and designers are questioning what it means to be human and how we can create space between ourselves and technology.

The Digital Detoxery by Noortje van Velzen explores the negative effect of social media on young women. Through five artefacts, the designer imagines physical solutions to digital problems, such as a Physical Notification Service and an Attention Span Clinic. University of the Arts Berlin graduate Emma Mende presented Sumo, a pink bean-bag-like sculpture designed for guilt-free rest in a productivity-driven world. The backlash against technology among young people is something we’ve previously covered in Teens, Tech and Tapping Out

Of course, it is hard to design for a future while ignoring the impact that AI will have on it. The difference in conversations this year, however, is the shift towards a more collaborative approach when using AI in design: championing the human and the physical while integrating technology into the process. Vera van der Burg’s From Text-to-Clay project questions whether we should approach collaborating with AI like we do with the medium of clay, embracing its unpredictability. The artist ‘uses the deliberate pace of ceramics as a counterpoint to the immediacy of generative AI’, resulting in a ‘slow and reflective AI design practice’. 

MU Hybrid Art House’s exhibition Other Intelligences explores different forms of intelligence that go beyond the human through the work of 12 artists, with themes of co-existence, interconnectedness and empathy. Korean artist Sookyun Yang used AI to imagine wearable robots that draw on the shapes and functions of insects, plants and the human body. They are designed to be worn to expand human perception in the hope that empathy might be the key to encourage the coexistence of humans, nature and technology, a theme we unpack in the Nature’s New Language section of Innovation Debrief 2025–2026.

Another wearable device designed to foster empathy is Echo+ by HTW Berlin University of Applied Sciences student Tung Son Tran. The device translates internal feelings and emotions into visual, acoustic and haptic signals for others to understand how someone may be feeling. 

Stay tuned for more daily coverage of Dutch Design Week 2025. 

Strategic opportunity

Position empathy as the next UX frontier by designing systems that make emotions legible, fostering connection in both human-to-human and human-to–machine relationships 

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Global – Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.

While matcha remains a mainstay, new contenders are emerging – from Earl Grey-infused cocktails in the US to the growing popularity of oolong and jasmine teas in China, where specialised milk tea shops are multiplying across Shanghai.

In the UK, Censuswide data shows lemon myrtle (24%) and pepperberry (19%) as the most sought-after new flavours, ahead of matcha (16%) and black sesame (14%), although 35% of Britons have yet to try any Asian-inspired ingredients.

Rowena Roos, Oatly’s global head of food and drinks experience, said the findings underline how daily drink choices, especially those of younger generations, are being shaped by a world in flux – echoing themes from our Functional Feasting macrotrend report.

For more on how the food and beverage industry is adapting to rising demand for distinctive and escapist flavour experiences, read our Flavour Frenzy Market report.

Piña Oatlada, UK

Strategic opportunity

Experiment with cross-cultural flavour innovation by collaborating with creators, chefs and technologists to craft taste experiences that satisfy consumers’ craving for experimentation and discovery in food and beverage

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Kate Barton SS26, by Darian DiCianno for BFA Kate Barton SS26, by Darian DiCianno for BFA

Global – The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway looks across 198 shows, 97.1% were straight-size (US 0–4), 2% mid-size (US 6–12), and just 0.9% plus-size (US 14+). 

While slightly improved from last season, the numbers fail to match growing consumer demand. London Fashion Week remained the most inclusive, with 9.5% of looks either mid- or plus-size. Paris and New York saw minor increases, but Milan recorded the lowest representation, with only four brands featuring non-straight size models. 

A London panel co-hosted by plus-size model James Corbin sparked optimism: ‘It proved this isn’t a niche issue… inclusivity can be beautiful and commercially strong,’ he said. 

Yet structural barriers remain, from tight show timelines to limited size grading in fashion education, making meaningful change slow, despite clear signs that brands ignoring size inclusivity risk alienating consumers and missing sales. 

To understand the future of size inclusivity, read our In Our Body Hostility Era report, which explores the shift from body positivity to body hostility. For more fashion week content, head to The Download: Fashion Month Spring/Summer 26.

Strategic opportunity

Inclusivity in campaigns is not enough – bodies of all sizes should be able to fit into your clothes too. Invest in adaptive sizing and pattern innovation to align representation with accessibility

Previous Daily Signals Articles
Starbucks champions in-person creativity with new campaign

Daily Signals

Starbucks champions in-person creativity with new campaign

Starbucks UK has launched Made in Starbucks, a campaign celebrating its coffee houses as spaces where creative communities come together to collabo...
Starbucks : Coffee : Food
YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Daily Signals

YOTEL introduces Anti-Appy Hour for screen-fatigued guests

Hotel chain YOTEL has partnered with digital blocking app Bloom to launch an Anti-Appy Hour across hotels in Amsterdam, Edinburgh, Glasgow, London ...
Technology : Hospitality : Travel
Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Daily Signals

Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel

Generative search and chatbot advertising is emerging as one of the fastest-growing channels in the global media market, as AI reshapes how consume...
Advertising : Search And Discovery : Technology
How Polaroid is owning analogue summer

Daily Signals

How Polaroid is owning analogue summer

Polaroid is turning anti-digital sentiment into a summer brand platform with its latest campaign, The Best of Summer is Analog. Supporting the laun...
Advertising : Out-of Home : Analogue
Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Daily Signals

Jo Malone London and Estée Lauder Companies turn visual taste into fragrance recommendations

Jo Malone London and Estée Lauder Companies have launched Scent Scanner, a first-of-its-kind tool available exclusively on Pinterest in the US and ...
Fragrance : Retail : Beauty
Stat: UK staycation market shifts towards shorter, off-peak breaks

Daily Signals

Stat: UK staycation market shifts towards shorter, off-peak breaks

The Sykes Staycation Index 2026 reveals a resilient domestic travel market shaped by more frequent breaks, growing off-peak demand and tighter...
Travel : Hospitality : Domestic Travel
Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Daily Signals

Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.&...
Beauty : Vaseline : Branding
Foresight Friday: Ella Murray, strategic creative

Daily Signals

Foresight Friday: Ella Murray, strategic creative

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, strategic creative Ella M...
Travel : Hospitality : Experiential Travel
Stat: Why Gen Z is embracing Country Living

Daily Signals

Stat: Why Gen Z is embracing Country Living

Country Living, the Hearst-owned media brand, has recorded 57% year-on-year growth in its All Access membership, an annual subscription s...
Media : Magazines : Country Living
The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

Daily Signals

The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Luxury : Fashion : Hotpot
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN