Signals & Stats 23.04.2025

News

O Boticário debuts sensual guide for female pleasure, Trendmood translates online clout into bricks and mortar retail and why UK gyms are breaking new records.

O Boticário launches sensual guide for female pleasure

Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil

Brazil – Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the skin as an erogenous zone. Created with agency AlmapBBDO and published by Editora Labrador, the guide is free to download for adults on Amazon Brazil and the company’s social platforms. 

Written by clinical sexologist Mari Williams and illustrated by three Brazilian artists, Her Touch invites women to explore their bodies with a poetic tone. It follows the success of Her Code, the brand’s 2023 fragrance which encouraged open conversations around female desire in Latin America. 

‘We perceived women’s desire to get a better grasp of the topic and saw room for us to contribute,’ said Marcela De Masi, executive director of branding and communications at Boticário Group. 

The book has recently topped Amazon Brazil’s downloads. Research to support the launch, by Think EVA and Boticário, revealed that 79% of women have faked orgasms, underscoring the need for this initiative in fostering intimacy, self-knowledge and self-love. 

Explore our Sexuwellness Women’s Market report to understand the new wave of technology, education and retail products fuelling a pleasure revolution for women.  

Strategic opportunity

Consider developing resources (eg guides, podcasts, workshops) that position your brand as an educator rather than just a seller

Trendmood translates online clout into physical retail

US – Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer. Founded in 2012 by make-up artist Sophie Shab, the account has built a reputation for breaking news of upcoming beauty launches, often ahead of official announcements, and has become a go-to for brands seeking buzz.

Shab’s following of nearly two million is deeply engaged and her product drops via the Trendmood Box regularly sell out, according to The Business of Fashion. Now, she’s extending the experience offline, with Trendmood’s Melrose Avenue space offering fans the chance to shop her edits in person and attend activations with featured brands.

‘Trendmood is so relevant to that deeply engaged beauty consumer,’ said Michelle Shigemasa, global general manager for Smashbox. That relevance is now evolving into retail presence, marking a shift from Instagram scrolls to in-store shelves.

In our The New Creatorverse microtrend report, we analysed how similar content creators are turning to bricks and mortar as an avenue for fan connection and long-term relevance as retailers, not just creators.

The Cult of Beauty at the Wellcome Collection. Photography by Benjamin Gilbert, UK

Strategic opportunity

Consider scouting and partnering with influential creators in your sector who have loyal followings. Could you co-develop limited in-store drops, curated edits or even branded pop-ups? This goes beyond influencer marketing – it’s co-retail

Stat: UK gym market hits record as Gen Z fuel sign-ups

On, Switzerland On, Switzerland

UK – The UK gym market reached a record valuation of £5.7bn ($7.6bn, €6.6bn) in 2024, up 8.8% year on year, according to UKactive’s latest report. One in six Britons aged 16+ (11.5m people) are now gym members. With nearly 600m club visits annually, the UK ranks among Europe’s top-performing fitness sectors.

Gen Z are driving this growth and they are mainly joining to improve their overall confidence.

Among all respondents, 76% cited mental wellbeing as a key reason for belonging to a gym. ‘This report shows our sector contributing significantly to economic growth, population health and social impact,’ said UKactive’s CEO Huw Edwards.

Budget gyms (PureGym, The Gym Group) and premium brands (Third Space, David Lloyd) reported gains, while investor activity surged with seven major merger and acquisitions, the most since 2020.

As group classes, social spaces and hybrid training models expand, the gym is evolving from a workout space into a lifestyle hub – offering new opportunities for brand engagement.

Read more about the consumer behaviour driving the global fitness boom in our Longevity Lifestyles macrotrend report.

Strategic opportunity

With Gen Z citing ‘overall confidence’ as their primary motivator for working out, consider how to develop fitness offerings that centre mental wellbeing, from mindfulness-led workouts to mood-tracking integrations in apps or wearables

Previous Signals & Stats Articles
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Stats : Stat : Statistic
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
OpenArea reframes nature as cultural canvas with new London festival

Signals & Stats

OpenArea reframes nature as cultural canvas with new London festival

OpenArea, the brainchild of cultural strategist Ollie Olanipekun, transformed Camley Street Nature Reserve in King’s Cross into a vibrant hub of ar...
Nature : Food : Design
Stat: Americans push back against tipflation

Signals & Stats

Stat: Americans push back against tipflation

Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s...
Retail : US Market : Hospitality
Lancôme opens luxury retreat space and cafe in Doha airport

Signals & Stats

Lancôme opens luxury retreat space and cafe in Doha airport

Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally.
Retail : Beauty : Travel
Foresight Friday: Rose Coffey, senior foresight analyst

Signals & Stats

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Beauty
Stat: Americans turn to travel to connect with loved ones

Signals & Stats

Stat: Americans turn to travel to connect with loved ones

A new survey from Hyatt’s Inclusive Collection reveals Americans are craving more meaningful time with loved ones, and travel is emerging as a key ...
Travel : Statistic : Optimised Odysseys
Toyota opens Woven City as a living lab for future lifestyles

Signals & Stats

Toyota opens Woven City as a living lab for future lifestyles

Toyota has opened its experimental Woven City at the base of Mount Fuji, creating a testbed where residents live alongside prototypes of emerging t...
Technology : Design : Toyota
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN