News 31.10.2024

Need to Know

Spanish Renaissance-era building becomes a cultural learning hub, YouTube launches AI literacy programme and why climate change anxiety affects Gen Z across political divides.

El Departamento turns Barcelona’s historic building into cultural learning hub

Expanish Learning Space. Design by El Departamento, Spain
Expanish Learning Space. Design by El Departamento, Spain
Expanish Learning Space. Design by El Departamento, Spain

Spain – Architecture studio El Departamento, led by Alberto Eltini and Marina Martín, has repurposed Barcelona’s Casa Degli Italiani, a Renaissance-era building, into a modern space for the cheekily named Expanish language school while preserving its historic charm. The studio embraced the structure’s original details, including wooden beams and vaulted ceilings, maintaining a dialogue between past and present.

‘Our goal was to establish a respectful dialogue between the old and the new,’ said Eltini in a press release. The layout introduces Tapas areas for communal activities, inspired by Spanish culture, and Siesta Spaces for relaxation, blending contemporary design with traditional aesthetics. 

El Departamento’s approach preserved the building’s imperfections, which Martín described as ‘integral parts of the design’. This project shows how historical architecture can enhance the functionality of a school setting by using its rich heritage as an educational resource.

In our Neo-education Market, we analysed how, with Gen Alpha at prime schooling age, we are witnessing rapid change in education systems, from culturally nuanced curriculums to AI-powered learning.

Strategic opportunity

Explore creating versatile spaces that blend traditional office or retail set-ups with educational and cultural activities. Flexible spaces could attract diverse audiences and boost community engagement

Emteq Labs unveils emotion-sensing smart eyewear

UK – Brighton-based Emteq Labs has introduced Sense, a wearable technology innovation that uses nine optical sensors embedded in lightweight glasses to track subtle facial muscle movements.

With more than 93% accuracy, Sense provides real-time insights into emotions and behaviour patterns – useful for tracking physical and mental health. Unlike AR glasses, Sense’s lightweight vector-based design reduces energy consumption, taking inspiration from fly vision to capture 6,000 data points per second. The sensors collect data from the activation of facial muscles in the area around the eyes and the cheek muscles that control jaw movements. 

Sense will be available in limited units to commercial partners in December 2024. In addition to interpreting facial expressions and mood-tracking, the glasses can be used for automatic diet-monitoring through cheek muscle movements and food recognition algorithms, a feature that may find appeal amid the popularity of weight loss drugs such as Ozempic.

In our Six Smart Glasses Innovations With Eyes on the Future report, we highlighted Emteq’s fellow innovators who are redefining the wearable tech market with smart glasses that blend fashion, functionality and AI.

Sense by Emteq Labs, UK

Strategic opportunity

Emotional health-monitoring is the next step for wearable technology. How can you use facial expression-tracking or heat sensors to provide insight into mood and behaviour, enhancing your product’s appeal as a holistic wellness tool?

YouTube launches media literacy programme to help teens spot AI content

My First AI by Modem and Wang & Söderström, The Netherlands My First AI by Modem and Wang & Söderström, The Netherlands

Global – Launched during the Global Media and Information Literacy Week, YouTube has introduced a free curriculum designed to help teens navigate AI-generated content and identify misinformation. Building on its 2022 Hit Pause media literacy initiative, the new programme includes 11 interactive lessons that can be used in classrooms or workshops worldwide.

The lessons aim to empower teens as discerning digital citizens who can recognise unreliable information online. ‘Teens today can access a world of possibilities online,’ YouTube and Poynter note in the curriculum guide. But they warn that misinformation is one of the ‘real challenges with youth online media consumption’.

The curriculum offers 30–45-minute lessons complete with YouTube videos, handouts and slides, covering topics from vetting sources to assessing AI-generated content. A recent Amazon study underlines the need for such education, reporting that almost 60% of web text content is AI-generated or translated by AI.

This initiative is YouTube’s response to a growing demand among Gen Z for cautious AI engagement, as younger users express concerns about intrusive AI features in daily media platforms.

We discuss the need for regulation and the spread of misinformation in the Blurred Realities section of The Synthocene Era macrotrend report we recently released.

Strategic opportunity

Develop AI literacy programmes for employees and equip them with the skills, similar to YouTube’s curriculum, to spot misinformation, and low-quality and AI-generated content

Stat: Climate change anxiety affects Gen Z across political divides

Gaia by Luke Jerram, UK Gaia by Luke Jerram, UK

US – An October 2024 study published in The Lancet Planetary Health reveals the intense mental health impacts of climate change on young Americans aged 16 to 25. Of the 16,000 surveyed, 85% reported being at least moderately worried about climate change, with 58% expressing extreme concern. These worries are not just abstract; 38% of respondents said their anxiety about climate change interferes with their daily lives.

Interestingly, climate anxiety appears to cross political lines in this generation. While Democrats and Independents report higher levels of concern, a substantial 37.9% of young Republicans say climate fears influence their decision about having children. Furthermore, over half of all respondents, including 57.8% of young Republicans, noted that climate change would affect where they choose to live in the future.

Study lead Eric Lewandowski of New York University’s Grossman School of Medicine notes that, for Gen Z, climate change is increasingly seen as a non-partisan issue affecting personal life choices. We explore the importance of Sustainability in this generation in our Gen Z Now and Next: From Vision to Contradiction macrotrend report.

Strategic opportunity

Addressing climate anxiety in young consumers can build brand loyalty. Offer sustainable solutions and transparency to resonate with Gen Z’s environmental concerns 

Previous News Articles
Apple’s Mac for Students campaign showcases university creativity and content creation

News

Apple’s Mac for Students campaign showcases university creativity and content creation

Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.
Youth : Sports & Leisure : Technology
New insurance product shields celebrities from cancel culture fallout

News

New insurance product shields celebrities from cancel culture fallout

A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.
Finance : Pop-culture & Media : Society
Stat: Chinese consumers are prioritising spending on health and travel

News

Stat: Chinese consumers are prioritising spending on health and travel

Despite China’s economic slowdown, spending in key sectors is poised to grow, according to AlixPartners’ survey of 3,000 Chinese consumers. &n...
Health & Wellness : Luxury : Travel & Hospitality
Manchester City and Puma put AI-designed kits in fans’ hands

News

Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.
Sport : Technology : AI
Nike launches After Dark Tour to empower women runners

News

Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport : Running : Women In Sport
Stat: US teens double use of ChatGPT for schoolwork

News

Stat: US teens double use of ChatGPT for schoolwork

More than a quarter (26%) of US teenagers now use ChatGPT for schoolwork, doubling from 13% in 2023, according to a Pew Research Center survey.
Technology : AI : Gen Zalpha
Britannia’s tree-friendly billboards redefine outdoor advertising

News

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...
India : OOH : Advertising
Australian Open adopts animated live streams to transform sports viewing

News

Australian Open adopts animated live streams to transform sports viewing

The Australian Open 2025 is pioneering a new era of sports broadcasting with animated live streams reminiscent of Wii Sports.
Sport : Leisure : Media
Stat: Violence increasingly seen as an acceptable tool for change

News

Stat: Violence increasingly seen as an acceptable tool for change

The 2025 Edelman Trust Barometer reveals a seismic shift in public sentiment, with worldwide trust in institutions crumbling and grievance replacin...
Society : Edelman : Trust Barometer
Sephora explores the intersection of beauty and music with Faces of Music docuseries

News

Sephora explores the intersection of beauty and music with Faces of Music docuseries

Sephora has teamed up with Digitas Pictures and Imagine Documentaries to produce Faces of Music, a new Hulu docuseries highlighting the connection ...
Beauty : Music : Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN