Elastic Brands

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society : Branding : Retail
Moral Commerce

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.
Retail : Finance : Sustainability
Eco-ambitious Retail

Micro Trends

Eco-ambitious Retail

Brands are self-imposing sustainability goals on their businesses that – while initially financially impactful – validate them as fundamental to fu...
Retail : Sustainability : Brand 2020
Post-purpose Brands

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail : Branding : Purpose
Resilience Culture

Macro Trends

Resilience Culture

We have been living in an age of self-censorship, hyper-safe spaces and social comfort zones. But as global anxieties abound, a countermovement of ...
Wellness : Health : Travel
Post-growth Society

Macro Trends

Post-growth Society

As our obsession with economic growth proves to be unsustainable, brands, institutions and consumers are seeking new metrics of progress.
Post-growth Society : GDP : Economics
Why Brands are Next-Gen Career Advisers

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.
Youth : Media & Entertainment : Workplace
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