News 22.05.2025

News

Kai Cenat launches Streamer University, De Beers Group shuts down lab-grown diamond division and the gender divide persists in everyday money talk.

Social media star Kai Cenat launches Streamer University

Kai Cenat’s Streamer University

US – Twitch streamer and YouTuber Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce content. 

Inspired by Hogwarts, Cenat announced the initiative via a cinematic Instagram video stating: ‘Here, you will find a school where chaos is encouraged and content is king.’ Within minutes of the launch, more than one million applications flooded the official website, briefly crashing it. 

Held on an undisclosed college campus, the programme is open to all types of content creators, not just streamers, with 150 spots available. ‘All creators will be living on a college campus for free… If you want to be a teacher or student, apply now!’ Cenat posted on X. 

Originally teased during a Twitch stream earlier this year, Cenat’s goal is to offer an immersive, collaborative space. The course promises top industry creator-led workshops, with sessions covering everything from live-stream production to brand-building and creative strategy. 

Cenat’s latest venture aligns with our report, The New Creatorverse, in which we analysed how content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market. 

Strategic opportunity

Host immersive, in-person brand residencies or talent incubators for emerging creators, offering education, tools and collaborative space – positioning your brand as a long-term cultural ally in the evolving creator economy while establishing relationships with up-and-coming creators

De Beers to close its lab-grown diamond jewellery brand

UK – De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewellery market.

Introduced in 2018 as a disruptor brand with transparent pricing and clear differentiation from natural diamonds, Lightbox will now wind down operations, with De Beers in talks to sell remaining inventory and assets. The closure aligns with De Beers’ Origins Strategy, launched in May 2024, which aims to drive demand for natural diamonds for a new generation of consumers.

Al Cook, CEO of De Beers Group, said: ‘The persistently declining value of lab-grown diamonds in jewellery underscores the growing differentiation between these factory-made products and natural diamonds. Lightbox has helped to highlight the fundamental differences in value between these two categories.’ In our Great Wealth Transfer report, we highlighted that for affluent Gen Z and Millennials, investments and spending now revolve around purpose and impact.

Read more about consumers’ emotional and psychological journeys through the luxury sector in our New Codes of Luxury report.

Lightbox loose lab-grown stones, UK

Strategic opportunity

In response to evolving consumer values, consider optimising operations to concentrate on core business areas that offer stronger profitability and reinforce brand equity

Stat: Financial mansplaining endures for a majority of British women

Aspiration, US Aspiration, US

UK – Gender bias in money matters is pushing British women out of financial conversations, according to new research commissioned by digital wealth manager Moneyfarm.  

The study reveals that nearly 60% of women have been ‘mansplained’ to about finances, with two-thirds saying they have been interrupted or talked over by a man who assumed they would not understand a personal finance issue. One in four women reported being told how to budget by a man, and a third had received unsolicited lectures on how investing works.  

British men ‘mansplain’ personal finance to women an average of 11 times per month, with husbands, partners and male colleagues cited as the most frequent offenders. As a result, many women admit to avoiding financial conversations with men altogether to avoid frustration and condescension.   

While more fintech platforms are evolving to become gender-intelligent, Moneyfarm’s findings reveal how deep-rooted cultural assumptions still alienate many women from financial dialogue – and by extension, decision-making power – in both the home and the workplace. 

These findings echo insights from our FemFin: Female-forward Finance report, which explores how women disruptors are not only challenging outdated narratives but also pioneering a systemic shift – reshaping financial tools, platforms and services to better reflect their values, priorities and lived experiences.

Strategic opportunity

Recognising women’s spending power, brands must rethink tone, language and interaction design to remove barriers and create financial spaces where women feel informed, respected and empowered

Previous News Articles
KitKat launches commuter camouflage hoodie for uninterrupted travel breaks

News

KitKat launches commuter camouflage hoodie for uninterrupted travel breaks

KitKat has released a limited-edition Commuter Camouflage hoodie that blends into the patterned seats of Australian public transport, designed to g...
Advertising : Food : Australia
Spotify becomes more social with in-app messaging update

News

Spotify becomes more social with in-app messaging update

Spotify is rolling out a new in-app messaging feature. Designed to keep sharing within its own eco-system, the tool allows users to chat one to one...
Technology : Discovery : Spotify
Stat: P.Louise live shopping breaks record on TikTok Shop

News

Stat: P.Louise live shopping breaks record on TikTok Shop

Make-up brand P.Louise has reinforced its dominance on TikTok Shop, breaking records with its Christmas Showcase Live and generating £2m ($2.7m, €2...
Beauty : Retail : TikTok
Anya Hindmarch opens Anya’s Tuckshop for back-to-school season

News

Anya Hindmarch opens Anya’s Tuckshop for back-to-school season

Fashion and accessories brand Anya Hindmarch has unveiled its latest London concept store, Anya’s Tuck Shop, transforming back-to-school rituals in...
Retail : Fashion : Nostalgia
AI prompt cuts carbon emissions without sacrificing productivity

News

AI prompt cuts carbon emissions without sacrificing productivity

Earth Public Information Collaborative (EPIC) and Impact BBDO have launched PromptZero, a copy-paste AI prompt designed to reduce the carbon footpr...
AI : The Synthocene Era : Sustainability
Stat: Gen Z increasingly turn to Pinterest for pre-loved fashion and décor

News

Stat: Gen Z increasingly turn to Pinterest for pre-loved fashion and décor

According to Pinterest’s 2025 autumn trend report, Gen Z users – who now make up half of the platform’s audience – are increasingly using the platf...
Fashion : Sustainability : Pinterest
Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic

News

Lacoste transforms crocodile logo into goat in tribute to Novak Djokovic

Lacoste is rewriting its heritage codes with a limited-edition capsule collection that re-imagines its crocodile logo as a goat – a symbol of tenni...
Lacoste : Branding : Logo
Louis Vuitton, Chanel and Hermès are the top trending brands on eBay

News

Louis Vuitton, Chanel and Hermès are the top trending brands on eBay

Ahead of its pre-loved fashion shows at New York and London Fashion Week, eBay has released its second trend report, analysing global purchases and...
EBay : Luxury : Second-hand
Stat: Young investors drive interest in crypto retirement funds

News

Stat: Young investors drive interest in crypto retirement funds

More than one in four UK adults (27%) would consider adding cryptocurrency as part of their retirement plans, and 23%  would consider withdrawing p...
Finance : Cryptocurrency : Statistic
Spotify celebrates the fans who fuel music culture

News

Spotify celebrates the fans who fuel music culture

Spotify has relaunched its Fan Life campaign to spotlight the fans who fuel music culture.
Spotify : Music : Concerts
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN