LSN : Signals & Stats

Daily Signals

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.

Gaming : Advertising : Food & Drink

Daily Signals

Touchland and Crocs unveil personalised hand sanitiser with charms

Touchland and Crocs are getting ahead of the back-to-school season with a new limited-edition collaboration designed to appeal to Gen Alpha’s desir...

Fashion : Beauty : Gen Alpha

Daily Signals

Stat: UK Gen Z champion imperfect sustainability in fashion

Gen Z are driving a nuanced shift in fashion, where quality and durability are increasingly valued, but not at the expense of affordability. Accord...

Gen Z : Fashion : Sustainability

Daily Signals

The Palladium Hotel Group reframes luxury as logging off in new holiday campaign

The Palladium Hotel Group is positioning digital disconnection as a modern luxury in its latest in-house campaign.

Advertising : Travel & Hospitality : Digital Detox

Daily Signals

Lululemon taps into civic fandom with Lewis Hamilton partnership

Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...

Fashion : Sports : Social Impact

Daily Signals

Stat: Vibe-based budgeting is shaping young consumers’ spending habits

Amid economic uncertainty, Gen Z and Millennials are turning to vibe-based budgeting – adjusting spending based on how the economy feels rather tha...

Gen Z : Millennials : Finance

Daily Signals

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...

Sports : Food And Drink : Advertising

Daily Signals

Meta eyes smart glasses market with reported EssilorLuxottica stake

Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...

Technology : Fashion : Smart Glasses

Daily Signals

Stat: Culture-driven fandom is reshaping Formula 1

Formula 1’s global fandom is entering a new era, fuelled by Gen Z, women and culturally captivated audiences.

Sports : Formula One : Streaming

Daily Signals

Immersive design is reshaping the future of luxury spaces

Immersive technologies are redefining how luxury brands design and deliver physical spaces, from real estate to retail and hospitality.

Luxury : Technology : Design

Daily Signals

Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...

Technology : Design : Advertising

Daily Signals

Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Zalando is rethinking how it sells beauty with the launch of Insider’s Edit, a new shoppable content series that blends expert advice with curated ...

Beauty : Retail : Fashion

Daily Signals

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...

Technology : Retail

Daily Signals

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.

Couture : Fashion : Bioluminescent Algae

Daily Signals

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Fashion : Luxury : Pop Culture & Media

Daily Signals

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...

Travel : Hospitality : Tourism