Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Beijing Safari

What happens in the Chinese capital tends to filter down to the rest of the country.

Nendo : Mrs Shanen's : Great Leap Brewing

Micro Trends

The Curator Generation

Tumblr : Pinterest : Curation

Micro Trends

Digital Archaeology

In space, according to the tagline to the 1979 film Alien, no one can hear you scream. Online, it’s the opposite. On the internet everyone can find...

Footprint : Internet : Facebook

Micro Trends

Return of the GIF

GIF : Video Sharing : Marketing

Micro Trends

Second Internet

People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...

Internet : Social Networks : Ephemeral

Micro Trends

Coolectives

Entrepreneurs : Business : Innovation

Micro Trends

Australian Philanthropic Retail

A new generation of innovative social entrepreneurs wants to improve the world not by giving money to charity, but through Philanthropic Retail. In...

Entrepreneurs : Community : Social Business

Micro Trends

Pedal Power

Australians bought more than 11m bicycles between 2000 and 2010, according to the Australian Bureau of Statistics. That is a lot of bikes: more tha...

Cycling : Bikes : Perks And Mini

Micro Trends

Outward Bound

As a result of global economic woes, a strong dollar and locals taking shorter holidays, the Australian domestic travel market is generally flat, e...

Domestic : Travel : Tourism

Micro Trends

Instant Inspiration Retail

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...

Website : E-tail : Click To Buy

Micro Trends

Post-privacy World

Social media has altered the ways in which we communicate with friends and peers. Now these social mechanics are becoming more relevant to families...

Social Networks : Privacy : Profiles

Micro Trends

Australia’s Convivial Apps

These attitudes have contributed to the global rise in Conviviality Culture, which LS:N Global has been reporting since 2010. In this Conviviality ...

Social Media : Apps : Networking

Micro Trends

Homeshowing

Inspired by magazines and websites such as Apartamento and The Selby, Australia’s Betapreneurs are using the intimacy of the home to make their res...

Beta : Home : House

Micro Trends

Hong Kong Safari

As part of the world’s emerging economic superpower, Hong Kong bristles with energy.

China : Ngau Tau Kok : G.O.D And Starbucks

Micro Trends

Homespital

Smartphone apps, self-quantifying technologies and home-monitoring systems are increasingly making healthcare in the home a reality. As people use ...

Health : Data : Self-help

Micro Trends

Renaissance Retail

Luxury fashion brands are showing off their inner Victorian philanthropist, buying in to world heritage sites, restoring decaying architectural lan...

Philanthropic Retail : Maisons : Flagships

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