Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Cocktail Futures

The fast-moving cocktail market continues to grow. In the UK alone, the number of pubs, restaurants and hotels now serving cocktails has increased ...

Bars : Mixology : Alcohol

Micro Trends

Last Chance Travel & Hospitality

In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...

Tourism : Destinations : Trekking

Micro Trends

New Air Hubs

For almost the entire history of aviation, Europe and the US have been the nexus of air travel: the airport hubs where millions change planes. But ...

Air Travel : Airports : Bleisure

Micro Trends

Future of Spas

Landscape and local experts, ingredients and healing traditions will be a key part of the future spa experience, as practitioners move away from th...

Treatments : Spa : Wellness

Micro Trends

Footprint Futures

In the 00s, people learned the importance of reducing their carbon footprints. We are now seeing a fuller picture of the environmental and social i...

Carbon Footprint : Environment : Sustainability

Micro Trends

Curated Travel & Hospitality

Luxury travellers value their independence and like to assemble bespoke packages that deliver memories of a lifetime. But to do so they need hyper-...

Bespoke : Hyper Local : Localism

Micro Trends

Coffee Futures

A dedicated band of global innovators are experimenting with concepts of community and convenience to create fascinating new ways and places to dri...

Café : Convivial : Community

Micro Trends

Synaesthetic Selling

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Sensory

Micro Trends

Cape Town Safari

Cape Town’s creatives are giving the world even more reason to visit the city.

Furniture : The Test Kitchen : Union Made Showrooms

Micro Trends

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...

BOGOA : Buy One Give One Away : Donation

Micro Trends

Collaborative Selling

Today’s participatory consumers will become tomorrow’s collaborative consumers, producers and co-sellers. Social media and online forums provide pl...

Collaboration : We Commerce : Participatory

Micro Trends

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...

Austerity : We Commerce : Community

Micro Trends

Worker Theatre

By treating the process behind the product as the stage and the workers as actors, smart brands are creating Worker Theatre.

Show Your Working : Workers : Artisan

Micro Trends

Second-hand shoppers

Thanks to the recession, Just Nots are seeking value through buying second-hand. The rise of auction sites such as penny auction site MadBid, CowBo...

Recession : Vintage : Thrift

Micro Trends

Stockholm Safari

Stockholm may have fewer than a million inhabitants, but it makes up for its size with a wealth of ideas.

Stockholm : Djuret : Restaurant AG

Micro Trends

Co-Commerce

As squeezed consumers try to get more from every dollar, euro and pound they spend, so a few retailers are trying to help them. One of the key deve...

Collaborative Consumption : Community : Customer Power

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