Premium Desserts

Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencing supply chains from Dubai to Dorset.

Premium Desserts

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Third Culture Cuisines

Markets

Third Culture Cuisines

Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and cultural pride, fuelled by third-culture coo...
Food & Drink : Society : Pop-culture & Media
Gen Alpha’s Travel Pester Power

Markets

Gen Alpha’s Travel Pester Power

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the y...
Youth : Travel & Hospitality : Luxury
Gen Z in Brazil

Markets

Gen Z in Brazil

Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar for inclusive fashion, global fandom an...
Youth : Pop-culture & Media : Gen Z
Digital Clout Dining

Markets

Digital Clout Dining

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...
Food & Drink : India : Travel & Hospitality
Intimate Fantasy Escapism

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth : Pop-culture & Media : Society
Luxury Train Travel

Markets

Luxury Train Travel

Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences...
Luxury : Travel & Hospitality : Design
Neo-community Market

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail : Pop-culture & Media : Society
Grab-and-Go Cuisine

Markets

Grab-and-Go Cuisine

Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed for time-poor consumers.
Food & Drink : Society : Health & Wellness
Gen Z Wellness Rebellion

Markets

Gen Z Wellness Rebellion

Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness manda...
Food & Drink : Youth : Travel & Hospitality
Collaboration Culture

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...
Fashion : Sports & Leisure : Beauty
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