Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Small-box retail

Micro Trends

Small-box retail

What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...
E-tail : E-commerce : Subscription
Chevrolet test-drives rescue strategy in Brazil

Big Ideas

Chevrolet test-drives rescue strategy in Brazil

Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet : Brazil : Cars
Retail Analysis: Man on the Boon

Big Ideas

Retail Analysis: Man on the Boon

Retail Analysis: Man on the Boon
Man On The Boon : Seoul : Designer
Spanish Homedulgence hits hospitality industry

Big Ideas

Spanish Homedulgence hits hospitality industry

Spanish Homedulgence hits hospitality industry
Home : Eating : Just Nots
Smithfield Case launches shopping service for men

Big Ideas

Smithfield Case launches shopping service for men

Smithfield Case launches shopping service for men
Smithfield Case : Menswear : Clothes
Collaborative consumers kick-start a revolution

Big Ideas

Collaborative consumers kick-start a revolution

Collaborative consumers kick-start a revolution
Collaborative Consumption : AirBnB : Zipcar
Parisian retailer has a Nose for a good scent

Big Ideas

Parisian retailer has a Nose for a good scent

Parisian retailer has a Nose for a good scent
Perfume : Fragrance : Paris
The Luxury Matrix Stage Three : Emotion and experience

Markets

The Luxury Matrix Stage Three : Emotion and experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion : Experience : Instant Inspiration Retail
Chinese appetite for fashion drives ad spend

Big Ideas

Chinese appetite for fashion drives ad spend

Chinese appetite for fashion drives ad spend
Hearst : Magazines : Chinese
Crowd-funded console brings games back to TV

Big Ideas

Crowd-funded console brings games back to TV

Crowd-funded console brings games back to TV
Ouya : Gaming : Tv
Mexico Social Media Report

Markets

Mexico Social Media Report

With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico : Social Media : Facebook
Cash-strapped Australians turn to private labels

Big Ideas

Cash-strapped Australians turn to private labels

Cash-strapped Australians turn to private labels
Australia : Private Label : Supermarkets
YouTube broadcasts live prayers from Mecca

Big Ideas

YouTube broadcasts live prayers from Mecca

YouTube broadcasts live prayers from Mecca
Muslims : Ramadam : YouTube
Google paves the way for pedestrians in Africa

Big Ideas

Google paves the way for pedestrians in Africa

Google paves the way for pedestrians in Africa
Google : Maps : App
US retailers begin lo-hi retail collaboration

Big Ideas

US retailers begin lo-hi retail collaboration

US retailers begin lo-hi retail collaboration
Neiman Marcus : Target : Council Fashion Designers America
Spray-on battery adds new layer of technology

Big Ideas

Spray-on battery adds new layer of technology

Spray-on battery adds new layer of technology
Rechargable : Battery : Electronics
Menswear S/S 13

Design Directions

Menswear S/S 13

For spring/summer 2013 the mood for European menswear is bright and crisp with artful flourishes.
Pringle : Agi & Sam : Simons
Biodegradable lamp brings Flos sweet success

Big Ideas

Biodegradable lamp brings Flos sweet success

Biodegradable lamp brings Flos sweet success
Flos : Lighting : Bio-on
Butler schools on course for boom time in China

Big Ideas

Butler schools on course for boom time in China

Butler schools on course for boom time in China
Butlers : Chinese : Service
The Luxury Matrix Stage Two : Discernment and Worth

Markets

The Luxury Matrix Stage Two : Discernment and Worth

What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...
Discernment : Worth : Dunhill
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