Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Gen X: Ambiguity to Advocacy

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Millennials: Pink to Prime

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Gen Z: Vision to Contradiction

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Alphas: Sandbox to Roblox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Luxup offers Travel & Hospitality an exclusive experience

Big Ideas

Luxup offers Travel & Hospitality an exclusive experience

Luxup offers Travel & Hospitality an exclusive experience

Luxup : Online : Concierge

YSL launches Facebook-inspired make-up range

Big Ideas

YSL launches Facebook-inspired make-up range

YSL launches Facebook-inspired make-up range

Yves Saint Laurant : YSL : Facebook F-commerce

Renault gives autonomy to French Just Nots

Big Ideas

Renault gives autonomy to French Just Nots

Renault gives autonomy to French Just Nots

Renault : MOBILIZ : Cars

French wineries appeal to Chinese tourists

Big Ideas

French wineries appeal to Chinese tourists

French wineries appeal to Chinese tourists

Chinese : French : Wine

China is gearing up for an e-commerce boom

Big Ideas

China is gearing up for an e-commerce boom

China is gearing up for an e-commerce boom

China : M-commerce : E-commerce

Oil wealth fuels demand for new malls in Iraq

Big Ideas

Oil wealth fuels demand for new malls in Iraq

Oil wealth fuels demand for new malls in Iraq

Baghdad : Shopping : Malls

Luxury fashion houses focus on jewellery

Big Ideas

Luxury fashion houses focus on jewellery

Luxury fashion houses focus on jewellery

Jewellery : HNW : Louis Vuitton

Indian e-commerce showcases local designers

Big Ideas

Indian e-commerce showcases local designers

Indian e-commerce showcases local designers

India : E-commerce : Clothes

Retail Analysis: Uniqlo and Dover Street Market collaborate for Ginza flagships

Big Ideas

Retail Analysis: Uniqlo and Dover Street Market collaborate for Ginza flagships

Uniqlo and Dover Street Market collaborate for Ginza flagships

Tokyo : Dover Street Market : Uniqlo

Design Directions

Black Magic

A new gothic aesthetic is emerging, that combines Revivalist thinking with the spiritualism of the New Sublimity.

Gothic : New Sublimity : Religion

Marriott makes Chinese tourists feel at home

Big Ideas

Marriott makes Chinese tourists feel at home

Marriott makes Chinese tourists feel at home

Marriott Internatinal : Li Yu : Chinese

The Luxury Matrix Stage One : Acquisition and Value

Markets

The Luxury Matrix Stage One : Acquisition and Value

The Future Laboratory uses The Five Stages of Luxury to differentiate and determine the qualities of the luxury industry, and they remain constant....

Acquisition : Value : Tom Ford

Mobile boom sees rise of m-commerce in Africa

Big Ideas

Mobile boom sees rise of m-commerce in Africa

Mobile boom sees rise of m-commerce in Africa

M-commerce : Mobile : Mimiboard

First Harrods hotel to open in Kuala Lumpur

Big Ideas

First Harrods hotel to open in Kuala Lumpur

First Harrods hotel to open in Kuala Lumpur

Harrods : Middle East : Qatar Holding

James Roper : The Green Soccer Journal

Viewpoints

James Roper : The Green Soccer Journal

The Green Soccer Journal co-founder James Roper talks about the publication.

Football : The Green Soccer Journal : James Roper

Geo-fencing leads retail initiatives at Walmart

Big Ideas

Geo-fencing leads retail initiatives at Walmart

Geo-fencing leads retail initiatives at Walmart

Walmart : Supermarket : Just Nots

Big Ideas

Tween make-up brand harnesses social selling

Tween make-up brand harnesses social selling

Eyedoll Chatter : App : Personalised

Saatchi & Saatchi plays the recruitment game

Big Ideas

Saatchi & Saatchi plays the recruitment game

Saatchi & Saatchi plays the recruitment game

Israel : Gaming : Saatchi & Saatchi

Indonesia’s luxury car market accelerates

Big Ideas

Indonesia’s luxury car market accelerates

Indonesia’s luxury car market accelerates

Indonesia : Audi : Mercedez Benz

Markets

Vietnam Market

As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...

Vietnam : Ho Chi Minh City : Hanoi

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