Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Millennials: Pink to Prime
Gen Z: Vision to Contradiction
Husky Chat channels the 90s with a social twist

Big Ideas

Husky Chat channels the 90s with a social twist

Husky Chat channels the 90s with a social twist
Husky Chat : Internet : Chat
Paris Womenswear S/S 2013

Design Directions

Paris Womenswear S/S 2013

The spring/summer 2013 collections in Paris saw the reinvention of ostentatious 1980s looks, a continuation of futuristic textiles and the introduc...
The New Sublimity : Jensen : McCartney
New design makes eBay look more Pinteresting

Big Ideas

New design makes eBay look more Pinteresting

New design makes eBay look more Pinteresting
EBay : Pinterest : E-commerce
Screen star: Social tv takes off in Europe

Big Ideas

Screen star: Social tv takes off in Europe

Screen star: Social tv takes off in Europe
Tv : Social Media : Programming
Retail analysis: M&S Cheshire Oaks, multi-channel flagship store

Big Ideas

Retail analysis: M&S Cheshire Oaks, multi-channel flagship store

Retail analysis: M&S Cheshire Oaks, multi-channel flagship store
Marks & Spencer : Cheshire Oaks : Omnichannel
Disney promotion redefines the princess image

Big Ideas

Disney promotion redefines the princess image

Disney promotion redefines the princess image
Disney : Princess : Girls
Young Indians embrace foreign retail chains

Big Ideas

Young Indians embrace foreign retail chains

Young Indians embrace foreign retail chains
India : Western : Profit
Rest of World NEA

Communities

Rest of World NEA

From the slums of Mumbai to the affluent Mexican city of San Luis Potosí, the New Emerging Affluents (NEAs) are aspiring consumers eager ...
China : Unilver : Billion
French Luxurians

Markets

French Luxurians

France also boasts a healthy population of dollar millionaires, with 400,000 French citizens becoming dollar millionaires in 2011. This brings the ...
France : Paris : Bain & Co
Tablet users are more engaged than PC users

Big Ideas

Tablet users are more engaged than PC users

Tablet users are more engaged than PC users
Tablets : Engaged : Couch-Commerce
Brazil’s New Emerging Affluents

Communities

Brazil’s New Emerging Affluents

Hard-working, fun-loving, mall-shopping and quality-conscious, Brazil’s New Emerging Affluents are getting the most out of their economy’...
Brazil : São Paulo : Facebook
Johnnie Walker campaign targets Hispanic men

Big Ideas

Johnnie Walker campaign targets Hispanic men

Johnnie Walker campaign targets Hispanic men
Jonnie Walker : Whisky : Bourban
Goodyear tests self-inflating tyre technology

Big Ideas

Goodyear tests self-inflating tyre technology

Goodyear tests self-inflating tyre technology
Goodyear : Self-Inflating : Tyre
People power: O2 consumers are fully charged

Big Ideas

People power: O2 consumers are fully charged

People power: O2 consumers are fully charged
O2 : Mobile : Chargers
Mobile growth fuels e-commerce expansion in India

Big Ideas

Mobile growth fuels e-commerce expansion in India

Mobile growth fuels e-commerce expansion in India
Mobiles : M-commerce : India
Nissan takes Datsun brand into emerging markets

Big Ideas

Nissan takes Datsun brand into emerging markets

Nissan takes Datsun brand into emerging markets
Nissan : Volkswagen : Datsun
All Saints’ new minimalism hits the high street

Big Ideas

All Saints’ new minimalism hits the high street

All Saints’ new minimalism hits the high street
Al Saints : High Street : Minimalism
InPatients

Communities

InPatients

Looking after your health used to mean sporadic trips to the doctor, then taking medicine if you became ill. Now a more sophisticated approach to w...
Tracking : MedMinder : Outpatient
Aldi benefits as UK shoppers tighten their belts

Big Ideas

Aldi benefits as UK shoppers tighten their belts

Aldi benefits as UK shoppers tighten their belts
Aldi : Asda : Morrisons
Bikes outsell cars in Italy in post-war first

Big Ideas

Bikes outsell cars in Italy in post-war first

Bikes outsell cars in Italy in post-war first
Bicycles : Trasnsport : Cars
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